فصلنامه مدیریت بازرگانی
سال چهارم شماره 12 (تابستان 1391)

This study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. For this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. The instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). Results indicated that were significant relationship between marketplace opportunities, competitor threats, competitor risks, key vulnerabilities and core assumption with marketing effectiveness. Results show that competitive intelligence between public and private banks no significant difference and private banks have to have higher marketing effectiveness

This research is seeking investigating affected factors on costumer intention to use internet banking. Conceptual framework of this study is based Technology Acceptance Model. In this study investigated relationship of independent variables of Perceived Usefulness, Perceived Ease of Use, Perceived Security, Computer Self Efficacy, Internet Quality and Internet Access with dependant variable of intention to use. We added tow variable of Internet Quality and Internet Access to TAM by studying literature review and survey of internet access situation in our country. The Statistical population of this research is all costumers of bank Melli Iran in Tehran and by judgment sampling, 202 costumers selected as a sample. By using questionnaire, gathered required information, and by using Confirmatory factor analysis, Pearson correlation testing, and multiple regressions, tested the correlations between variables. Findings show that Perceived Usefulness, Computer Self Efficacy, and Internet Quality have most effect on intention to use internet banking Services.

Today, businesses are getting into electronics, but despite impressive growth, global online sales figures are small and in Iran individuals have little desire to purchase from e-retailers. Therefore an attempt should be made in order to identify factors that have an impact on online shopping and Internet sales. The aim of this study was to evaluate the effect of individual motivational factors on online shopping. Research methodology was descriptive of survey type and Allameh Tabatabaee University students who at least purchased once in the past three months were selected by using relative classified sampling method and sampling size was 374. Koo, Kim & Lee (2007) model was used in this study. Kolmogorov-Smirnoff, Pearson correlation coefficient tests and confirmatory factor analysis was used to analyze the data. The results contrast the previous researches including Koo, Kim & Lee (2007). The findings showed that if managers could increase the possibility of frequent purchases by providing high quality information for their customers, their willingness to return to the site will be increased. In this regard, we suggest to the managers of e-retailers to reinforce the feeling of excitement in the life of customers.. On the other hand in order to respond to the need of establishing social relationships among individuals, chat features, and….should be provided.

This study aims to investigate the mediating role of organizational learning capability in relationship between intellectual capital and organizational performance. The importance of studying organizational performance has been admitted and investigated in many researches. Therefore, this study aims to improve performance of Saderat Bank considering intellectual capital and organizational learning variables. Statistical population of this research consists of chairmen and managers of branches of Saderat Bank in Tehran. A questionnaire consisting of 31 questions with Lickert’s 5 scale spectrum was used. The questionnaire was distributed among 250 managers. Findings showed that learning capabilities mediates the effect of intellectual capital on organizational performance and ultimately some suggestions to improve organizational performance have been offered.

Brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management. One of aspects in evaluating brand equity is customer based brand equity that is customer mental evaluation for brand. Perceived quality, brand loyalty and awareness with association of brand constitutes its main dimensions. This research is a descriptive and survey research that its aim is determining marketing mix elements (price, store image, distribution intensity, advertisements and sales promotion) in sight of customers brand equity of Karafarin insurance company and priority the importance of each of these elements in respect to their effectiveness. The research theoretical frame is based on Yoo, Donthu and Lee’s model that was designed in 2000 and according to the mentioned model, 20 hypotheses has designed in this research. The research aim society is Karafarin insurance customers and questionnaire was used for collecting the first data. The survey's results showed that distribution intensity, sales promotion and price mentioned respectively have more effectiveness compared other elements on brand equity of Karafarin insurance company.

Identifying the Influential Factors in Sustainable Competitive Advantage through a Resource Based View (RBV) is one of the main and most important ways of creating a sustainable competitive position. The purpose of this paper, therefore, is to identify the CSF in gaining sustainable competitive advantage in Bank Mellat based on A Resource Based View. In order to do this, a conceptual model was developed and based on that, three distinct categories of tangible asset, intangible assets and capabilities were recognized. Also a result was shown that the intangible asset category ranked as the most influential category followed by capability and tangible asset categories. In the tangible category, these factors were identified in the order of importance: variety of services, banking in itself, infrastructure, capital and market. In the competency category, executive competencies and human as well as managerial competencies were identified as influential factors and finally in the intangible category, some internal as well as external factors were identified as having influence in the Sustainable Competitive Advantage of Bank Mellat.

The purpose of this study is designing a model to determine important factors on export performance (EP) in the base of cost leadership strategy for non_ metal mineral industry of Iran. In this paper, available approaches in the scope of determinants of EP are identified consist of contingency view, relational and resource based view. In this study, we examine relationship between resources, competitive strategy (cost leadership) and export performance. The purpose of this paper is that how resources are caused directly and indirectly a high level of performance throughout cost leadership strategy. Conceptual model in this research integrate three main components of strategic management. It means that internal environment (resources, capabilities and system), competitive strategy and performance. We distribute 300 questionares and 285 of them were be analysied. In this research, we investigate that cost leadership strategy based model. As a result, competitive capabilities have the most effect on export performance (32%).

Everyday Problems in organizations is more complex and they require more effective solutions for solving. Strategic planning is not necessarily applicable and is changeable during time. In some cases, instead of solving the problem, it was just relief, with the loss of their effect will lead to bigger problems. It seems that to develop a strategic plan in organizations, strategic thinking of developer managers is an obligation. This article will assess the strategic thinking in Tehran municipality managers with using Jeanne Lydka model. This model includes five main indicators of "systemic approach", "strategic intent", "advance the scientific approach," "intelligent opportunism" and "thinking time". With the help of available resources and view of experts these indexes were divided into 29 factors, And using a descriptive-survey research, the importance of each factor and the status of the surveys of indicators of municipal managers, has been evaluated. The analysis of the results is done with Friedman and paired T-Student. Despite major efforts such as strategic planning documents in the municipality of Tehran, There are gaps between the current status and effective factors in organization, which is inevitable.

According to the Importance of customer in competitive environment, especially in banking industry, regarding that the cost of catching (attracting) new customers is several times higher than the cost of keep customer loyal to organization, cause that examining ways of becoming loyal customer to product (goods/ services) has high preference in market research. This research, shows that we can catch loyalty through customer knowledge. The Concentration of private banks on five main elements in this research model, can help them having loyal customers. In order to reach that the model was based on the literature review and data were collected through questionnaire and has been analyzed with structural modeling and Lisrel software.