فصلنامه پژوهش های ارتباطی
پیاپی 73 (بهار 1392)

Cyber terrorism is one of the latest examples of real terrorism and an increasing threat to the international community, employed by individuals having access to this modern science and wants to apply it against third world countries through illegal employment of modern technologies and electronic and computer devices in virtual space. Therefore, putting aside the fact that it is the West which is mostly the main cause of cyber terrorism while claiming leading the fight against it, there are certain international documents designed and approved to prevent and contain all forms of terrorism, particularly cyber terrorism. Pathologically speaking, we can claim that these documents not only have not brought any success in fighting this emergent phenomenon, but have, also, deteriorated the situation by paving the way for its rise in national and international arena. Thus, the present article takes a close look at cyber terrorism and its related concepts and evaluates the international documents from the perspective of international criminal law.

Short Message Service’s (SMS) worldwide spread and its increasing popularity has created a suitable ground for advertising goods and services and linking market directly to the final consumers without any constraints in terms of time and location. The present research aims to add to the advertising and effectiveness value of this modern medium of advertising and identify factors reducing bothering components of Mobile advertisement for cell phone users. A model consisting of four factors affecting the disruptive aspects of promotional ads, i.e. personal relevance, source credibility, permission and frequency of exposure, is proposed. This study was carried out on a pilot basis through a survey of 240 cell phone users in Iran who were sent messages by the researcher. The findings indicate that, except for the “frequency of exposure”, the other three factors had a significant effect on reducing the bothering aspect of promotional cell phone short messages. Furthermore, the advertising value of advertising messages was low before users.

Today, music plays a key role in radio, so much so that a wide range of music radios could be spotted in the media sky; this is due to the nature of music, its function in the current social environment as well as its special position in radio production. Thus, one could figure out a trilateral relationship between radio, music functions and social environment which brings about the media companies and listener’s propensity towards music radios. In fact, radio’s need to use music and the music’s dependence on radio as well as the relationship between new contexts and situations in social environment and these two, allow each to have an effective presence together in social environment. Bringing lights to these three elements expresses an interpretation of a range of rationales behind “Radio Ava” which is a music radio, and sheds lights on its necessity. This radio has unique attributes which enable it to have a consistent share of audience. Radio Ava broadcasts instrumental non-vocal as well as vocal music and solos on a regular basis. This radio’s lyrics and songs enjoy good content; that’s why this radio is called “Pak Music” (Clean Music).

Television is the key medium for offering advertisement. TV commercials are mostly costly, but, widely viewed; hence, they are among the main options for ads managers. The present article aims to examine Channel Three’s ads in terms of their attractive attributes as well as the method of presentation, using content analysis as the research methodology. The sample constitutes 106 different ads offered on this channel.Findings indicate that reasonable appeals are the most frequent and emotional-social appeals are the least frequent attractions used in Channel Three’s TV commercials. On methods of presentation, direct sale has the highest share and user confirmation has the lowest share. Results, also, show that advertisement appeals vary from one industry to another.

The present article aims to study reasons behind propensity towards foreign-made goods and factors influencing it with a focus on the role of media in this regard. A range of variables consisting of social factors such as media consumption, material value, status competition, dissatisfaction with life and religious commitment as well as economic factors, like disproportion between Iranian goods’ price and quality were used as factors affecting propensity towards foreign-made commodities.The study was done through a survey with a sample of 358 individuals. According to the findings, men and bachelors versus women and married individuals were more inclined to consume foreign-made goods. Furthermore, such variables as media consumption, material value, status competition, disproportion between Iranian goods’ price and quality had a cumulative effect on tendency towards foreign-made commodities, while religious commitment and dissatisfaction with life had a negative and significant effect on such a predisposition.

The most important function constituting the rationale behind launching any mass media company is its news function which brings information on the latest events and developments to the audiences.The present article examines IRIB television news through deep interview with 17 TV news experts and explores weaknesses, strengths, opportunities and threats in this field.The research statement reads that what strategies could help news managers to improve their status in the current competitive environment. The findings show that there’s a gap between the current and the desired situation. To bridge this gap, adopting competitive strategies is necessary.The strategy of professional empowerment of news staff is effective in reducing weaknesses; the strategy of organizational support and reinforcement of IRINN is effective in turning National Media into one of the news pole in the society; adopting the competitive strategy in news sections is effective in reducing threats and weaknesses. Finally, the strategy of audience retention through paying attention to their needs and realizing these needs reduces threats and reinforces strengths.

Human resources in any organizations are among the strategic resources for acquiring competitive advantage. Given that radio producers play a key role in creating radio programs, there is high potentiality to strategically do planning and investment for employment of the current and future producer's capacities in this regard.This article examines the whole professional process Iranian radio producers go through and defines the attributes and indicators required by producers to be employed in radio in future. Using grounded theory as well as the research data and axial coding, the article proposes an inclusive paradigm for employing radio producers. Based on Strauss and Corbin, selective coding was done and, accordingly, a model to optimize the process of employing producers for radio was proposed.