فصلنامه مدیریت بازرگانی
سال پنجم شماره 15 (بهار 1392)

The purpose of this paper is to develop a cognitive model، which identifies Factors Influencing Users Intention in Mobile Banking Usage in Iran. The proposed model in the study is formed based on using the highly validated Technology Acceptance Model (TAM) as the core research framework. The model determines the variables Mobility (MOB)، Reachability (REC)، Compatibility (COM) and Convenience (CON) are highly correlated with Mobile Payment Systems Characteristics. To explore the relationships between model elements، factor analysis، Structural Equation Modeling and regression model are used. Moreover، the influence of Customers’ impression of e-banking، and the image of Banks Services، on the Customers behavioral intention in using mobile banking، have been assessed and clarified by Signaling Theory. Purpose-wise، the present study is considered to be a field research، with a descriptive nature based on the data collection procedures; based on the data analysis method، it is a Correlation and Structural Equation one. To this end، using a random sampling procedure، a sample of 281 was chosen. The results of the study identify determinants to mobile banking adoption by customers. The paper provides an insight for Customers on the effective use of mobile banking and the strategy to attract potential customers.

Nowadays the main source of success for the people، as well as the whole economy is knowledge. Human knowledge extreme growth is the most significant factor which leads to complexity and fuzziness in managers and knowledge workers functions in the organizations. Functions such as strategy foresighting and defining development path for the organizations. Therefore the organizations endeavor to define enablers، the affecting factors and foundations To acquire knowledge management in order to use knowledge sources both in and outside of the organizations، on time. This research identifies the knowledge management implementation enablers as a conceptual model. According to that some hypothesizes are tested. Findings are prepared based on a survey within knowledge management experts in three different organizations. Data are gathered by the means of a questionnaire، and analyzed by partial least square method and path analysis. Results depicted that there is a direct relation between the following factors: cultural factors، organizational structure، leadership strategy، human resource and IT infrastructure and knowledge management implementation and competitive advantage.

Word of mouth has become a strong promotional instrument and an important source of information affecting attitudes and behaviors of consumers. Specially، in the area of services that quality of consumer beliefs plays an important role in their decision-making process. Word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. Current study aims to investigate influential factors on creating word of mouth about Airline companies and its consequences. Population was estimated 212. To collect data، convenience-sampling plan was employed. Pearson correlation and structural equation modeling were used to test research hypotheses. SPSS software was used to analyze data. Results indicate that satisfaction، trust، perceived value، loyalty، and service quality are influential factors on word of mouth about the company.

Recently in marketing literature sales function is viewed in a strategic level and recent work elevates sales strategy from a tactical component to a more strategic component. But what is sales strategy and how it affects sales performance in relation to internal and external environment? The aim of this study is to identify sales strategy and moderating effects of internal and external environment and the effects of antecedent of sales strategy (marketing strategy) on sales performance. This study is a mixed research that composites a qualitative and a quantitative methods. The population entails sales managers، marketing managers or other marketing experts of companies in food industries that are members of Tehran stock exchange. The sample volumes in qualitative study were 26 and in quantitative study were 66 people. Analyses of survey and secondary data provide evidence that sales and marketing strategy have positive and meaningful relationships on sales performance while transformational leadership، competitive intensity and technological turbulence were found to exert significant moderating effects on this relationship. Also the moderating effects of demand uncertainty were not found to be significant.

Brand extensions have been a popular strategy for many companies for many years. Its success depends on the acceptance and evaluations of consumers about brand extension. Thus، the aim of this study is to investigation the effective factors on consumers’ evaluation of brand extension of Barez Tire in Kerman-Iran. The population for this study included the consumers of Barez Tire in Kerman. The sample size is 171 people; random sampling method and infinite population formula were adopted to estimate the sample. The data were collected through a standard questionnaire. Its reliability was measured by Alpha Cronbach. Moreover، library and field methods research were employed to gathering the data needed. The present descriptive and correlation study is a developmental and functional research. For data analysis، descriptive statistics including the statistical parameters such as frequency، charts and diagrams and inferential statistical section including tests K-M، univariate analysis of variance، Paired-Sample T-test، regression، Confirmatory Factor Analysis and structural equation modeling in SPSS and LISREL were utilized. The results revealed that Brand Loyalty، Brand Experience، Brand Trust، Brand Satisfaction، Brand image، Brand Perceived fit and Brand Equity significantly affected the consumers’ evaluation of brand extension. However، brand satisfaction and brand experience were more influential than other factors.

Nowadays employees in public service organizations have important roles in realizing the goals of organizations and particularly their service quality. One type of organizations in which service quality has very important role، are hospitals which are in contact with a large number of patients and their relatives. The previous researches have shown that organizations service quality is affected by particular behavior of employees called citizenship behaviors. By initiating the role and importance of citizenship behaviors in public service organizations، vast researches have been done on such behaviors and factors influential on them. Citizenship behaviors themselves are affected by many variables such as organizational justice، leadership style، organizational trust، organizational commitment and Etc. So، researchers have found a conceptual model for these factors to be influential on citizenship behaviors by reviewing the literature of the subject and put this model to exam in a public hospital via questionnaire. The method of doing this research was correlation - descriptive using SEM (Structural Equation Modeling) concept. In the end، some suggestions were offered in order to improve the effectiveness of factors influential on citizenship behaviors.

Consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. The most important fields of the science include issues such as expectations، preferences and customer loyalty. And scientists use statistical and quantitative tools to analyze customer behavior. this study in terms of objective is applied research، in terms of methodology is survey research and in terms of subject is marketing research. The purpose of this research is to specify the degree of customer loyalty to the product quality and product using Net Promoter Score (NPS) and Rough Set Theory (RST) instead of statistical methods and extracted rules and logical relationship between the calculated scales. For this purpose، data were collected from NPS questionnaire، is investigated through RST and Rosetta software. The proposed approach have been conducted as a case study on 250 samples from Sony Ericsson mobile phone users. The results show that Customers are dissatisfied with regard to the Aesthetic، Reliability and Durability dimensions، however، to creation positive halo effect on product desired quality dimensions، gives good sense to its user it leads to positive perception respect to that product.

The future economy would be a network-centric economy. Networks yield more meaning to the concept of perfect competition market. The successful presence in the network-centric economy requires identification and application of new technologies. In today’s competitive business environment، everything is continuously changing and the only thing remains intact is Change. Environment Pressures forced to maintain a competitive advantage from external sources (such as competitors، customers، government and law changes) and internal sources (such as reducing costs and improving quality). These in turn caused companies to spend all their efforts t obtain and utilize new technology such as RFID. Thus، RFID technology could raise as one the most valuable sources of competitive advantage for businesses and chains stores. This research has examined the impact of deploying RFID technology to raise competitive advantage on the Tehran chain stores. Data was gathered through questionnaire forms and are evaluated upon reliability factor by Cronbach’s alpha. This research is done in the form of descriptive -correlation، and assumptions examination is done by SPSS 19 software package. Result demonstrated that there is a direct relationship between deploying RFID technology and raise competitive advantage in the Tehran chain stores، and Friedman’s variance analysis and average test demonstrated that ratios such as reducing the supply cost، reducing goods piracy and in increasing customer satisfaction and I reducing the waiting time of customer purchase process، all shows a higher average.