فصلنامه مطالعات فرهنگ - ارتباطات
پیاپی 23 (پاییز 1392)

Cultural diplomacy can play an important role in improving the status of a country through imposing influence on perceptions, beliefs and identities of other countries’ people. Iran has some challenges in its cultural diplomacy in Middle East, although it has common cultural values and tenets with other countries in that region. The two important challenges for Iran’s culture diplomacy are the Shiite phobia and Iran phobia which have been propagated in the Middle East countries. In regarding to extension of communication tools between people and societies their communities and also change in the meaning of diplomacy, this paper argues that cultural diplomacy requires new tools and ways that will be informal, public, comprehensive and their audiences will be people, not states, of Middle East; usage of mass media and public diplomacy, cyber diplomacy, Persian language, common symbolization and notation are most modern ways and tools for Iran in order to increasing the efficiency of its cultural diplomacy.

The position of the religion about the musique is one of the important subjects posed among the passed years. One of questions that merits to be studied in this field, is the relation between religion and music as an promoting and not a corrupting art. Upon this article, the religion can support in some conditions the phonic music and this music can be a source for several services. The article abordes the musical characters of some religious texts, the impacts of religious administration on the art of music, the human vocal ogane, religious music.

The purpose of this research was to study "The position of Isfahan public culture council on organizing cultural affairs". The information of this research was the sanctioned laws of public culture council from 1372 until 1389.The research methodology was analyzing the content of sanctioned laws of public culture council by x2 test. And the relation between kind of regulation of council and policy and planning with cultural affairs were measured.The obtained results indicated that: there was the meaningful relation between sanctioned laws about cultural policy and cultural planning with cultural affairs. Also, half of sanctioned laws about policy were related to council's duties and most of the sanctioned laws about cultural planning were not related to council's duties.

Religion of Islam has considered enjoining the good and forbidding the evil as the best way of confrontation with opponents and deviated ones. The significance of this teaching can be easily seen in its high frequency occurrences in the holyQuran and traditions. Since the highest level of enjoining the good is guiding people to the true religion, and the most important instance of forbidding the evil is preventing those going astray from their distorted beliefs, the Shiite imams as the religious leaders have considered their foremost ambition the true presentation of the religion of Allah and guiding those gone astray to the Shiite school. While most sects werebusy theorizing their own doctrines and disseminating their own beliefs, Imam Reza started to confront distorted religions and sects. The present article is an attempt to respond to the following questions: 1. What are the methods of Imam Reza in confronting other sects?. Is it possible to derive some rules and principles from these methods using them as a paradigm of scholarly confrontation?

This paper reviews the concept of national identity and its various forms and aspects, and studies the effects of football on national identity. The paper claims that the football as one of the components of identity in contemporary world, occupies an important place; which means that, in addition to its basic and specific functions, creates and consolidates a particular form of identity at the national level. Each success in international football competitions, engenders an identity and national pride, and compels other communities to accept and respect the country 's top place and so on, any defeat of a national football team produces a kind of frustration and hurting the national pride of a country. This paper using the descriptive-analytical method, and putting the focus on questions considering the effects of football on national identity, attempts to examine and explain causal relationships between these two variables.

Iran's Islamic Revolution of 1979 is still regarded as the manifestation of soft power in the form of spiritual might and influencing other's behavior without threatening or paying a special price. At the regional and international level of analysis, the attractive message of the Islamic Revolution successfully opened the way for Muslim nations and the downtrodden people of the third world and provided them a new methodology and a new model. While reviving the identity of the Islamic world, the Islamic Revolution promoted the Islamic awakening based on cultural self-confidence and playing the leading rolein the global Cultural Revolution.The methodology used in the study was of mixed nature. The techniques used for exploratory study were documentary method. Descriptive and deductive methods were used in gathering the expert views which was conducted using questioners. Various techniques such as Lizrer, Spss, descriptive and experimental methods were also used to analyze the results of the study. Then the Schwartz method was used to identify the critical uncertainties in various cultural scenarios of the world and to find the selected scenario. Based on this, five different cultural scenarios were identified in the 21st century. At the end, the Islamic Republic of Iran's cultural scenario for the 20-year vision plan was selected.

Media usage, as a form of cultural consumption, is the process of communicating with the media products and using the content to reach particular goals. The increasing accessibility and consumption of international TV channels in Iran and the competition between these channels and Iranian ones, is important for media studies. Studying the audience's readings, as well as content and organizational analysis, would be helpful to understand the hidden aspects of this subject.Present paper is a try to understand Iranian student's readings of one of the programs in Voice of America TV channel: The Parazit. Applying the perception theory, we studied the functions and read the media content in different ways and, therefore, their consumption of political gratifications of their consumption. The results of the deep interviews with 15 students show that the youth opponent channels does not mean disagreement with whole positions of Islamic Republic of Iran. Instead, the critical approach of the Parazit to some public behaviors was interesting for them.

The aim of present study is identification of traumas in cyber space among high school girl students in city of Yazd.The research method used in this study was of descriptive /survey type. The population of the study is consisted of all high school girl students in city of Yazd. Via the random sampling, students were selected. The research instrument is researcher-made questionnaire. The collected data were analyzed using analysis of variances (Friedman ranking). The results showed that use of cyberspace in aspects: family, education, adoption, faith and psychological has a negative effect on students, but among devices, mobile has the most traumas and the computer games has the least traumas on the students. Students believed the main mechanisms to reduce of traumas, are strengthen logical and emotional connections in families and replacing suitable opportunities, engaging students in positive activities. In contrast, the most weak mechanisms are using policy – security monitoring and filtering.

The main purpose of this paper is to design and explain an innovative organization model based on the paradigm of open innovation in the publishing industry of the country. To this end, seven variables of internal R & D, external and internal research and development, core competency of human resources, strategic thinking, structural elements, spiritual orientation and Triggers factors are used. The present study is application based on the aim of study and is descriptive based on of the method of data collection. The population of study is all owners or CEO of the corporations under the country's publishing industry and academic professionals’ managing editor of scientific journals that approved by the Ministry of Culture and Islamic Guidance of Iran. Based on stratification sampling method, 381 subjects selected among CEO of the corporations under the country's publishing industry and academic professionals’ managing editor of scientific journals. The main methods of data analysis are covariance matrix with path analysis approach. The results of Cronbach's alpha reliability test confirmed each of the seven variables. T-test results showed that the application of each of the seven variables in the publishing industry is good. Structural equation modeling to test the direct and indirect effects of each of the seven variables was confirmed and revealed that among other variables, the effect of core competencies of human resources is the most effective.