نشریه مطالعات قدرت نرم
پیاپی 9 (پاییز و زمستان 1392)

Although theoretical studies in the field of soft power is on the rise But according to the local approach does not prevail in these studies and theorists attempt to define native in this respect is a priority issue. Authors of the present paper try to quantitative analyzing of thespeeches and writings of the Supreme Leader of the Islamic Republic of Iran based on the frequencies of the eight national roles. Enumeration of the frequencies represents the 8 national roles those are respectively: Defender of Islam (438), Anti Imperialism (272), Bastion of the Revolution/ Liberator (246), Internal Development (214), Example State (194), Regional Leader and Protector (147), Anti-Zionist State (150), and, Independent State (120). Conclusion of the essay is frequencies of the national roles derived from the Islamic Ideology are the mark of the emerging and consolidating of the Iran’s smart foreign policy based on the combination of the soft power and the hard power.

Current complex social structure is influenced by knowledge and information and communication technologies. Because of the complexity of human beings and human society and knowledge-based social work, universities in the previous missions of teaching, research and community service missions of Appeals and pay attention to needs of the national and international community. in contemporary societies soft war, like media war, the cultural and the beliefs and values in different formats using various tools such as newspapers, books, blogs, groups, internet, satellite channels, markets, fashion and clothing, virtual and real color revolutions, and formed misguided sects are expanding a lot. PSYOP wars involving all social classes, all space and time, and its influence among intellectuals and academics, due to their direct relationship with the community and using more information is higher than other peoples. The fundamental mission of the university (faculty needs, and cultural information society) requires the entry of an informed, courageous and timely to the environment, and cover up the Cultural mission of soft war. This paper examines and explains the types of soft war, describes the mission of the university, and offer practical approaches to the mission of the community.

The using of sours and soft politics includes the ways which prepare the victory of army in military field. While nowadays, there are much more debates about the soft war or psychological war among the powers, in the past the rulers used different methods of soft war to overcome the enemy Timor is one of the rulers who used the soft war mean more than the physical war for overcoming his enemies. Through creating the fear in the hearts of enemies, undermining their physical and mental strength and also taking the advantages of internal conflicts, sowing discord and division among competitors, he couldachieve big victories in the battlefields. He also could overcome the enemies through publishing the false news. He used this method to demoralize the army of the most powerful Kings of that era such as Sultan Bayazid Ottoman and Egypt Rulers.Ottoman sultan who had earned great reputation in fighting with Christian states of Europe, he was overcome by the military tactics of Timor. Within the boundaries of the Ottoman, Timor ordered his army to follow their ways in Sultan Bayazid, Timor army infantry cavalry and finally they physically become exhausted and unable. He used the similar ways to defeat the army of other countries. In this paper, we answer this question that which military methods were used by Timor to defeat the enemies? In this way, we mention some samples of using the soft war in the victories. There are used descriptive and analytical methods in order to clarify secret of his success and his victory over all enemies. Finally, we show that the rulers and leaders political measures to achieve the military goals were much more effective than the weapon or sword of the military.

Although considerable research has been done in the sources of soft power in the Islamic Republic of Iran, but the culture is still very important because the approach is very considerable. The reason goes back to the foundation and the Islamic Republic of Iran’s cultural identity, which led to unparalleled culture as a source of soft power. The position of the author of “cultural identity of Iran’s soft power equation” asked for a response and to answer this question, the concept of soft power in Iran is analyzed. Researchers used an analytical method that shows soft power have three levels associated with cultural identity in the Islamic Republic: the national, regional and international. This analysis due to the recall of more than one explanation has ability for the preservation and promotion of soft power in Iran.

Power is one of the basic concepts in international politics. Decision makers and politicians seeking to study in the field of foreign policy goals are basically the same concept of power in international politics. Power generation business in the new world will follow different patterns compared to the period before and the changes that followed the Second World War, especially in the realm of thought and action seventies onwards there was a New parameters for the production of power and influence in international politics has arrived This area was severely affected by cultural and identity. Thus, gaining an international reputation and influence public opinion and expression,access to soft power, including the most important goals at the same time, no clear national policy in the sphere of international politics is Public diplomacy as a mechanism employing soft power role in this area. In this paper we describe the evolution of the concept of power, defined soft power and its effective component of international politicsAnd Using the “analytic” cultural diplomacy and soft power to influence the media as the most important factor in international politics knows. And ask about what are the effective components of soft power in international politics?

With analysis of outlook we can found sources that increase Iran’s soft power. The strategic component to promote and disseminate Islamic soft power is “cultural inspiration”. The main question of this article is paying attention to the twenty-year outlook of the Islamic Republic of Iran, what is the influence of cultural inspiring in the vision of soft power of Iran in 1404? The article raised the hypothesis that inspire visions Adds the elements of national power, the culture and Islamic values, The pattern of religious democracy, strengthening the development of efficient and present progress, religious innovation, Meaning and dynamics of intellectual and moral progress of the community and a great potential for enhancing the soft power of the Islamic Republic of Iran. Strategy issued by the Cultural Revolution, the ad presents a model and prototype, tool culture Emphasizing the potential and capabilities of Iran as an effective player in the world of Islam. This article reviews the research questions visions of documentary studies used by twenty-year vision document analysis document deals with such questions.