فصلنامه پژوهش های مدیریت منابع سازمانی
سال چهارم شماره 4 (پیاپی 16، زمستان 1393)

Nowadays with increasing competition among service organizations، they are looking for a way to differentiate their services. This requires emphasis on the necessity of applying brand as a source of competitive advantage and differentiation. This study seeks to answer the following question: “what is the impact of customer perceptions of the brand on customer loyalty، mediated by perceived value?” Theoretical formed model tests the relationships between the four main factors associated with the perception of brand equity (including brand image، company image، employee trust، and company trust) and value creation and customer loyalty. The model is tested using path analysis based on cluster random sampling and 385 observations. The results verify that service brand has positive effects on both service quality and perceived value that these factors will ultimately impact on customer loyalty. Also، the research findings confirm the negative impact of service cost on perceived value. Therefore، the efforts for a superior name in service organizations can be a proper action to improve customer perception of brand so that all these factors eventually contribute to retain current customers and attract potential ones that will lead to long term benefit for organizations.

Supplier selection Problem is one of the most important issues in the field of supply chain management and has become a survival factor in a competitive environment. This is a multi-criteria problem that can influence supply chain performance. The aim of this study is proposing an appropriate multi-criteria decision making model for optimal supplier selection. This research performed in Barfdaneh Company and firstly، the important criteria for mineral bottle cap suppliers’ selection were identified based on research literature and interviews with managers. Then، two questionnaires were used for assembling managers’ viewpoints. According to the first questionnaire، the importance of criteria were evaluated. Then، the relative weights of criteria were determined using fuzzy Delphi analytical hierarchy process (FDAHP). Based on second questionnaire، three suppliers were evaluated based on defined criteria. Finally، according to both questionnaires، suppliers were evaluated and ranked by VIKOR method.

Nowadays Stress has become a universal issue. As stress starts to push on a person and the person has no defying abilities، then there would be a long period of imbalance and high pressure which can cause negative consequences such as burnout. The optimum level of functionality in a family could be vary and influenced by changes in family conditions، interactions between employment and economic situation and other sources of stress. The main goal of this research was to indicate the relationship between coping strategies and burnout on family function duty from their wife’s point of view in staff of some Branches of Melli bank. Statistical sample included 86 employees and their Spouses who have chosen using simple random sampling. Three questionnaires including coping strategies، Burnout and Family function duty (FAD) have been distributed. The data have been analyzed using correlation and multiple regression analysis methods. The results showed that there was a positive significant relation between burnout and family function duty. This factor was able to explain 61 % variance of family function duties. There is not significant relation between coping strategies and family function duty. Therefore increasing and decreasing burnout can influence normal and abnormal family function.

Uncertainties and risks underpinning environmental complexities have undermined lots of assumptions and delivery methods of large industrial projects and have lessened their efficiency and effectiveness. In the literature، selecting proper project delivery method in complex situations still lacks attention، and existing relevant studies have been also conducted based on “the first order of project management”، in which the degree and extent of uncertainties and environmental complexities are considered normal and prevalent. Based on the recent scientific and managerial paradigms such as “the second order of project management”، it is necessary to fulfil required revisions in existing models and solutions، utilizing a novel comprehension and vision to the environment. The main aim of this article is proposing an appropriate method for industrial projects delivery which are planned and conducted in environmental complex situations (and especially high uncertainties as subsequent of situations). This study shows that usual Design and Build method (EPC/TK) – with maximum transferring of risks to contractor – does not satisfy executing large industrial projects، and it should be improved through correction of basics and application of innovative tools and techniques. Flexibility Increasing، sharing risk among parties، supporting problem solving approach، etc. in delivery method form the basis and ground.

This study has been conducted to Investigate and explain relationship between work ethic and counterproductive behavior at social security organization in Guilan province. Statistical universe consists of 672 employees of social security organization in Guilan province and statistical samples were 152 individuals who have been selected using two-stage cluster sampling. Information gathering tools were two standardized questionnaire in work ethic (Boatwright and Slate) and counterproductive behavior (Spector et al، Robinson and Bennett). Research hypothesis testing has been performed using multi- variable regression and correlation. Regression results through step by step method show that from eight component of Work ethic (Adherence to company policies، Attendance and Punctuality، Cooperativeness and Teamwork، Integrity and Honesty، Observance of organizational provision، Productivity، Proper use of office equipment and electronics، Responsiveness to supervision) have following priority roles order: the Attendance، Punctuality، Responsiveness to supervision، Integrity and Honesty have significant role in explaining counterproductive behavior. Other component have lower priority roles in explaining counter- productive behavior.

The present study was conducted to investigate the relationship between job burnout and spiritual intelligence. In terms of purpose the study is practical and in terms of data collection methods is survey and it is a descriptive research. The statistical population is consist of all employees at Tehran''s Imam Khomeini Relief Committee who are 260 persons and number of sample is 80. The tool of data collection is questionnaire of spiritual intelligence provided by Badie and partners (2011) and questionnaire of job Burnout is provided by Maslach (1981). For analyzing the collected data following test were used: one sample T-test، tests of two sample means، analysis of variance and Pearson correlation test. Research findings showed that Pearson correlation coefficients between spiritual intelligence and job burnout is -0. 433، which indicates that there are a significant negative relationship between job burnout and spiritual intelligence. In other words، if the spiritual intelligence of employees increase، job burnout will be reduced.

One of the main priorities of Knowledge management researchers is motivating people for sharing their knowledge. Although some believes that knowledge is the power، it seems that knowledge has now power on its own but what make it powerful is that part which share among people. The purpose of this study is to investigate the role of social capital and behavior control as influencing factors on tacit knowledge sharing of staff. Six hypotheses were test among staff and managers of Meli Bank. Statistical Population was 540 persons which 312 were selected as sample by formula in restrictive population. Data was collected using a close questionnaire. According to literature and using Lisrel software، a model was designed and tested to indicate the effect of staff tacit knowledge sharing among work groups، social capital view، and behavior control. Finally، results from SEM and regression analysis showed that social capital has positive effects on tacit knowledge sharing intention through the affect based-trust، shared value، and internal control variables. Tacit knowledge sharing intention، on tacit knowledge sharing behavior is greater when external control is higher in compare with internal control. The model was considered properly fit using computed fit indexes (GFI-0. 99 and AGFI-0. 96).