نشریه کاوش های مدیریت بازرگانی
پیاپی 10 (پاییر و زمستان 1392)

This research is performed to study the effective factors on brand equity and dimensions of, the self-centered level of the model of consumer psychology of brandon the intention of purchasing extension brand.Therefore, after theoretical background and literature review, three factors affecting brand equity and five components of the self-centered level of the model of consumer psychology of brand has identified and analyzed.This study is applied from the aspect of purpose and has a descriptive-survey nature. In order to gathering data, questionnaire was used. The research statistical population are customers in Yazd chain stores. In order to data analyzing and hypothesis testing, SPSS and VisualPLS were used.According to the results, Factors of brand equity and self-centered level of the model of consumer psychology of brand have a positive and significant relationship with purchase intention.

There exist several companies under different industries with different risk and return in Tehran stock exchange. Investors can diversify their portfolios though different industries to minimize investment risk. In this study, we investigate the possibility of gaining from portfolio diversification though different industries in the long and the short time periods. The weekly data (price) of the largest ten industrial indices in the Tehran stock exchange are collected from 1384-1389. Applying Johansen and Juselius, (1990) cointigration tests based on the Vector Autoregressive (VAR) framework the long-run relationships among industrial indicies are investigated. We applied the Augmented Dickey- Fuller(ADF) and the Phillips and Perron (pp) non parametrice tests to test the existence of the unit roots among variables. The short – run relationships among industrial index are tested using GIRF and VDC tests. Our result confirms that the indices are cointigrated in the long-run; therefore, the possibility of gaining from portfolio diversification among industries will not be noticeable in the long time. The results of GIRF test confirm that all industries of Tehran stock exchange responses to the shocks on each of industries, these responses are moslty permanent in some cases transitory. Our results of short-run dynamics test confirm that investors can get short-run gains from diversifying their portfolios though investing in the Tehran stock exchange industries.

The purpose of this paper is to identify the key supply chain relationships (SCR) factors in Iranian small and medium-sized enterprises (SMEs) in automotive parts industry. Further, these factors are structured to determine their interactive behavior. For this reason, an interpretive structural modeling (ISM)-based approach hasbeen employed to model the SCR factors. Also, the Delphi questionnaire method is used for gathering information. The paper identified thirteenSCR factors used by researchers and practitioners. ISM is used to establish mutualrelationships among these factors and to prepare a hierarchy-based model. By presenting SCR factors in the form of hierarchy using ISM and ranking them into various driving power and dependent categories, this paper is an attempt to develop insightsrelated to supply chain relationships in the Iranian SMEs context.

Customer satisfaction and service system of manufacturing a bit Ghazal King compete in today's modern business world is glaring. Elements define, measure, analyze, improve customer satisfaction, especially in the service sector recent years, great attention has been placed. To achieve this goal, several methods have been used and develop a lot of it is presented. In this study, the approach six sigma as a modern approach to assess the quality of services provided to its customers as an indicator of satisfaction is used. Therefore the quality of customer relationship management college - as one of the most important service system in the world today - and identified using exploratory factor analysis (Varimax rotation) and structural equation modeling (SEM) were standardized. Student of the constituent relationship management (SRM) using Six Sigma methodology was evaluated and analyzed - which later results in a situation worse than the rest of Nyazshnasy and strategy can be.

Today, with the significant increase in competition in restaurant industry, success is not simply possible in this field, because we can arguably say that people usually don’t go to the restaurants just for eating, but also they want an excellent service, a pleasant and satisfying dining environment. concept of restaurant atmosphere is one of the most important aspects of attracting and retaining customers in the restaurant industry, unfortunately in our country, Iran, it has received little attention. Therefore, in this research, first we study five dimensions in the restaurant atmospherics and then we examine the effect of these dimensions on customer satisfaction and behavioral intentions. So the purpose of this study is to evaluate the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers. The data was collected through the middle and upper level restaurant customers in Mashhad. The present study is a descriptive survey in terms of method & applied research in terms of purpose. In order to analysis data and validate the model, structural equation modeling and confirmatory factor analysis were applied. The result shows that restaurant’s atmosphere has a significant impact on customer satisfaction and their behavioral intentions, moreover, customer satisfaction itself has a significant effect on behavioral intentions. It was also discovered that, the impact of restaurant atmosphere on behavioral intention increased via satisfaction, mediating variable.

Analyzing the past researches reveals that the scant attention has been directed toward examining post-adoption stages of the organizational information systems’ life cycle. Among the post adoption subjects, the reasons which are conducted to systems abandonment, erratically use and systems discountenance before reaching the end of their useful life, have been less considered by the researches. This subject can have significant implications for user effectiveness, the value extracted from systems investments and organizational performance. Probably one of the reasons leads to this apparent gap is the ascendency of system acceptance and implementation subject between organizations and academic circles. In this research for covering this gap, by using the Grounded Theory as a qualitative method, has been tried to improve the understanding of system post adoption stage in information systems life cycles. In the meanwhile, in this research has been tried to develop a paradigmic model for exploring the factors lead to information systems discontinuance.

The aim of this research is to investigate the impacts of Intellectual Capital on Banks’ revenue efficiency during 1385-1389. First of all using DEA technique banks’ revenue efficiency has been computed then the effects of Intellectual Capital and its components on efficiency has examined.The findings indicate that human capital has negative relationship, capital employed and structural capital and intellectual capital have positive relationship with banks’ revenue.