مجله توسعه تکنولوژی صنعتی
پیاپی 23 (بهار و تابستان 1393)

After the human transition from the agricultural age to the industrial age and the industrial age to the information age، a new paradigm is emerging and growing in the economy and society in developed countries. This age is called the conceptual age. We are passing from an economy and society based on the linear، logical، computer-like of information age to a economy and society based on empathic abilities، creativity and illustration. Proficiency of analytical thinking and reductionist age of the knowledge worker is changing. As the changing from industrial society to an information society has profound effects on human life and actions، Change of information society to conceptual society will revolutionize relationships and lifestyle fundamentally. In this paper، after an overview of the concepts and definitions of the conceptual age، cause of a paradigm shift is investigated. Then requirements of technology development in this age، As one of the areas affected by this paradigm shift، with implications for developing countries will be discussed.

Through nanotechnology commercialization and business creation as a cause to the attention of countries and companies located around the world. Nanotechnology involves special business opportunities for individual social benefits large companies worldwide، These appear to be the products and processes that are offered by nanotechnology are marketed that This will be the commercialization process. Research and innovation in many countries after the advent of nanotechnology in the food industry has been doing، and industry is also one of the sectors. Commercialization of new and emerging technologies، including nanotechnology is of particular sensitivity that Without influencing factors and barriers in the commercialization of nanotechnology can not deliver to market strategy for its transformation into a developed market Which is now also the subject of one of our weaknesses are. Therefore، identification of factors affecting commercial and national policies for commercializing nanotechnology is crucial. Because of its size in this study to identify environmental factors through interviews With business experts and managers of companies active in the field of nanotechnology in food and agriculture sector deals Then، using the Friedman test to rank these factors through multiple linear regression to predict and assess the factors significantly associated with the commercialization of nanotechnology.

since In a industrial firm، profitability rate is decisive for business performance and gaining competitive advantage; therefore many have studied business performance and competitive advantage. The purpose of this study is to identify fundamental factors affecting business performance and gaining sustainable competitive advantage of iindustrial firms and association of these factors with each other based on available documentation and research done in this field since 1960 to the present day. One of the most significant result which the researcher has achieved is the considerable effect of market orientation on innovation; In the researching literature، Market orientation has been recognized as one of the fundamental factors in the devising of innovation and business performance improvements. Another result which the research (article) has disclosed is the notable effect of innovation on business performance in accordance to reaching a sustainable competitive advantage. One other important aspects which has been given importance in this article is the mediating role of learning orientation in relationship between the market orientation and innovation. At last this article has presented a conceptual model based on documents and studies in this field; which can express the relation between fundamental elements such as market orientation، innovation، business performance and sustainable competitive advantages and usage of this model also has been stated.

The emergence of the concept of «complex products and systems.» Began from the literature of military systems، the complexity of the system، large technical systems schools، project management and industrial organization studies. Complex products are manufactured in the advanced companies، technologically advanced capital goods and investment in the capacity to produce them is one of the important landmarks of the national economy. In the area of complex products، industry is mainly composed of very small number of very large firms، suppliers، manufacturers and customers. These firms involve in the process of design، research and development، system integration، further improvements to the product and maintenance. Economic developments now require commercialization and development of complex products that innovation happens only through a complex network. So one of the distinguishing features of these products is that the mechanisms and management of innovation in these products are different from sample mass production.