فصلنامه جامعه، فرهنگ، رسانه
پیاپی 13 (زمستان 1393)

Increasingly rapid advances in technology and its applicability in different organizational areas have caused ICT to penetrate into a new approach to human resource management (HRM), namely electronic HRM. Improving the efficiency of office tasks, together with applying various technological aspects, may permit human resource managers to employ a smaller number of personnel and play a more valuable role in their organizations.The present research is intended to the role of ICT in improving the performance of human resources -The Case Study Health and Treatment Center of Tehran Petroleum Industry- The research is a survey, and its data are collected through questionnaire. It applied a probability sampling method and 425 employees were selected into such three groups as paramedics, medics, and office staff.According to the results, most personnel believe that technology has a major role in improving organizational HRM performance. Educational degrees of the personnel have relationship with their viewpoints regarding electronic HRM.

Love in history, generally was considered in the category of single-sex / gender (male or female) or if was considered in the category of two kinds of sex / gender (male or female), has imposed different patterns on two genders / sexuality. Different discourses, from the philosophy of ancient Greek to Iranic-islamic tradition of thinking and also psychoanalysis and medical traditions in modern times imply this. But when the sociology of sex starts to face the rejection of love, does what it wants to, because basically supposes that sex at least along both class and race, from the triangular system of domination and seeks to reveal their mechanisms of domination. Sociology, with reference to the date, while removing the nature of sex and gender, questions about the intrinsic link between love and these two. But this approach also has the potential misunderstanding. The plug-ins that we imagine sex and gender as some things which infect the love which must be removed, raises the suspicion that there is a pure and noble love behind the plug which should be discovered and we should release its strength. This misunderstanding has been the basic of some redeemer projects around the concept of love. Separate realms of society to know the love of it, including its gender struck down under the domination and has infected, this is a close eye on the love history and social nature of love and the relationship between love and power which is a relationship not based on domination, but on theoretical economies.

Consumption has special importance in new identity creation. Different patterns of consumption can be considered as signs of different identities which people create by their daily choices. From different consumption patterns, it seems cultural consumption has a specific role in the process of people identification especially for teens. The paper studies correlation of cultural consumption of teens and process of identity creation. The study looks for the role of cultural consumption in how teens define themselves. Accordingly, from different consumption theories, Bodriar consumption theory was used. Research method is qualitative research in this study and deep and unstructured interview technique is used. For interview analysis, content analysis method is used. The result shows that cultural consumption of teens which includes book, movie, music and internet, has a direct role on their (teens) definition of themselves. Teens define who they are based on cultural consumption. Accordingly, the paper believes in different criteria of cultural consumption,internet, music and movie, in order, had the most important role on teens identity creation. Because studied teens spend most of their time on internet specially on social networks or they listen to music during their daily routines simultaneously and they usually spend a specific time watching movie.

Films are among the social productions and it is possible to reach new elements of social and cultural life in every society by studying them. The main purpose of this article, according to this issue that city is the mainstream of the expressions of cultural and social life in modern age, is to recognize how to represent the urban elements in contemporary films related to four Iranian author directors by focusing on the state and perspectives of metropolitan Tehran as a city which is experiencing a kind of civil life in its heart. For this purpose, we have discussed in this article about the semiotics of urban scenes in four films “Santouri” by “DariushMehrjuie”, “Beneath the city” by “RakhshanBaniEtemad”, “The beautiful city” by “AsgharFarhadi” and “A home on the water” by “Bahman Farman Ara” influenced by John Fiske and by using the concepts of representation of Michel Foucault and Stuart Hall and Kevin Lynch urban landscape; we jumped to conclusion that directors in representing urban elements show the five elements of the face of the city according to Lynch views that surely are the way, the edge, the signs, the nodes and the neighborhood and this is justified because the portrait of the city is a carved image in the minds of users of urban space which creates collective memory.

Social analysis of Iranian cinema is one of the best ways to understanding social position of history of Iran and vice versa. Actually the volume of works in the field of sociology of Iranian cinema or any social analysis of Iranian movies do not comply with over one hundred years of existing cinema in Iran.This paper would focused on historical–social phenomenon known as the Iranian cinema and at the same time on the periods of socio-political situation in Iran to give social analysis of Iranian cinema. The paper is based on sociological theories of the sociology of art and cinema such as reflection theory, functionalism, structuralism, and hermeneutics.Due to convenience, the paper has divided into nine (9) periods and each period has its own particular feature and analysis and an overall analysis has been written as a summary at the end.

The comparative study of family image in TV and Cinema is a crucial topic in Iranian context. In this article, I am going to show and discuss representation differences through literature review and its secondary analysis. In the light of these studies, the article reveals two different “field of representation” of family image. The Iranian cinema is spreading the image of family decline, Whereas Iranian national TV is depicting a sacred family. In a nutshell, this battle of images grants an important place to Iranian family representation in the relation of Media and ideology.

This paper critically investigates the script of the movie “Hush! The girls do not scream”. The current study addresses the issue of how cinema moves toward the subjugation of women and the strengthening of the masculism discourse. Also this study examines how women’s counter-discourse disrupts the pattern of power enacting. The theoretical framework of the study is based on the textual power enacting theories, the ideas of theorists such as Zizek, Kristeva and Althusser, and the critical approach of Paul Gee and Wodak. By applying these theories and the tools which are employed for text analysis, it is argued that this movie does not attempt to challenge the dominant discourse which is the masculism discourse. In other words, although the women discourse is presented in the movie, it does not try to deconstruct the masculism discourse and does not completely marginalized this dominant discourse.