نشریه رسانه و فرهنگ
سال چهارم شماره 2 (پیاپی 8، پاییز و زمستان 1393)

The purpose of this study is to assess the effect of virtual social networks on social capital and happiness of the users in a social networking site. Using surveys، multistage cluster sampling، multiple regression and structural equation modeling، the following results have been obtained: Membership and participation in a virtual social network affects the structural and functional aspects of social capital. These features have been observed in individuals who are members of the Network: Increased communication networks، membership in other groups، adherence to the norms and rules، trust in others and groups، obtaining in formation، support and the capability to get the resources. Development of social capital in virtual networking sites increases feeling of the positive experience and decreases negative experience in users. To sum up، membership and participation in virtual social networks، will increase social capital and consequently happiness.

The research makes a comparison on the discourse used on B.B.C Persian, Press TV and V.O.A websites about Wall Street occupation movement broad casting. In other words in this article we’re trying to recognize the media policies adopted by these three websites about Wall Street Occupation Movement. In order to achieve this, critical theories connected with news such as framing theory, image making theory, discourse theory and diplomacy's theory have been used. Discourse analysis using Dr. Bashir’s proposed approach by the title of “P.D.A.M” (Practical Discourse Analysis Method) is the adopted method of the research. Statistical data of the research is the whole news about Wall Street occupation movement on the three websites in the mentioned time period, chosen by investigating the statistical data and targeted sampling of 344 propositions, B.B.C Persian: 101 propositions, Press TV: 116 propositions, V.O.A:127 propositions. -B.B.C Persian has got on with “ambiguity and distortion” diplomacy, -Press TV has got on with “crisis making” diplomacy. -And V.O.A has got on with “invasion and contrast” diplomacy

By the development of mass communications and specially media communications in our time, there has been a great influence and development of the personal identity and social system up to the international and general standards. So, it will affect both the priority of values and the degree of society’s value consensus in regulating the behavior system of society. In other words, the process of removing the properties and meanings from the value system and its productive contexts has been localized both in the official and institutional associations and unofficial associations like the cultural ecosystems. This article, will try to theoretically study the relationship between media and social networks on the one hand and to investigate the interactive and evolutionary process of it and its impacts on the social and identical interaction systems in macro and micro levels on the other hand. The article uses analytical approach to investigate the objective and subjective effects of the emergence of new media, as the autonomous power center of the value system which can personalize the social phenomenon within the media space and universal sphere.

This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society". If we consider fashion as a powerful tool for cultural dissemination especially among the young; hence, there is a cultural dialogue between fashion and media. Gradually, with the growth of media in the society, the clothing style -as an identification media- would depend on more diverse and complex issues. As a result, the control of clothing styles is beyond the power of a single media owner, and it requires the sum of numerous media policies to shape the directions of fashion.This research with the aim of promoting the public culture reveals the importance of intentional interference in shaping the fashion streams by investigating the media altering processes.

Population diversity, varied demands of the customers, constant economic fluctuations, and change of energy approach have all caused the entrepreneurship to be taken into account as one of the most important national strategies of both developed and underdevelopment countries. One of the agents influencing upon entrepreneurship development is the role of mass media such as television. This investigation attempts to shed light on the role of television in entrepreneurship development in Iran based on the Q Methodology. On the foundation of participation data related to 48 people obtained from the Q Methodology questionnaire and the results of agent analysis based on persons (directors and experts of media and entrepreneurship), thirteen roles of television in developing entrepreneurship on the basis of three-dimensional model were identified: behavioral roles, entrepreneurial education, entrepreneurial capabilities, modeling entrepreneurial behavior, recognition of entrepreneurial opportunity, entrepreneurial orientation, development of business skills, entrepreneurial self-efficacy, entrepreneurial action, structural roles, modification of business laws, documenting the entrepreneurial experiences, contextual roles, entrepreneurial cultivation, distributing information on entrepreneurial activities, and institutionalizing the culture of teamwork.

The present study examines relation between media types and consumerism. We studied 358 participants above 18 years of age from Tehran city by survey method. In this research, the impact of “the use of media types”, “the use of program types”, “Iranian following media reference group” and “foreigner following media reference group” on “consumerism” were considered. Results indicate that, in the media types, “satellites” and “internet” have the most effect on consumerism. In the types of media programs, “dance” and “music” show the most effect on consumerism. Therefore, “Iranian following media reference group” doesn’t have significant effect on consumerism. But “foreigner following media reference group” shows significant and increasing effect on consumerism