نشریه چاپ و نشر
پیاپی 7 (تابستان 1392)

This paper examines the relationship between macroeconomic variables (exchange rate, inflation, oil price) on the stock return of the publishing industry in Tehran Stock Exchange in 2001 March to 2014 February. The exchange rate is the main variable and oil prices and inflation are auxiliary variables. The study Stock returns are calculated on a mounthly basis and utilize consumer price index for inflation and to determine the exchange rate, the model of generalized autoregressive conditional Heteroskadasticity (GARCH) and for model estimate, Johansen and Juselius co-integration test (JJ) and vector auto regressive model (VAR) was used and the method of response functions and variance analysis between variables was used to study the dynamic performance and for perform this tests,Excel 2013 and Eviews 8 softwares was used. The results showed that there are a significant and negative relationship between exchange rate volatility and stock return of the publishing industry.so the results showed a significant relationship between the two variables inflation and oil prices with stock return of the publishing industry.

With the increasing competition among the firms, the urge to recognize the future business orientations and also the need to improve the performance in the way that the interests of the organization is best served, companies are highly required to take the customer and market orientations into account. Experts believe that market orientation improves the performance of companies. Market orientation is an organizational culture that is dedicated to creating effective actions that are required by the companies in order to provide higher values for the customers. Therefore, this study examines the impact of market orientation components: customer orientation, competitor orientation and Inter-functional coordination, on performance components: sales growth, market share, product quality and overall performance of the company. Thus in order to study the main hypothesis along with the other 12 sub-hypothesis which are based on the research model, a questionnaire that holds 27 questions had been designed, verified in case of validity and reliability and distributed among 144 active publishing companies in Mashhad as a sample. Analysis of the data obtained from the questionnaires is based on the structural equation method and correlation coefficient. The results show the effects of market orientation on the performance of companies in the publishing industry.

The purpose of this study is applying kano model to analyze the customer satisfaction attributes in offset printing. This is an applied and exploratory research using cross-sectional survey method. The statistical population consists of all printing houses in Iran. The research tool is Kano standard questionnaire. Stratified sampling used for research data collection. Research data were analyzed by Non-parametric tests including Friedman and Kruskal–Wallis tests for ranking the attributes and comparison of several independent samples with the use of SPSS Software Package. Results indicated all attributes which can be influential in customer satisfaction of offset printing.

The purpose of this study was to evaluate the interface of Iranian academic publishers’ websites based on the B2C ecommerce model indicators including attraction, build-up and continuance. The present study is a survey method which was conducted through Heuristic Evaluation. The research population consisted of the interface of 90 academic publishers’ websites. the research data gathering tool was a researcher- made checklist prepared based on B2C ecommerce model indicators and inspired by Nielsen’s interface components model (1993).Thr research findings showed that despite the confirmation of research hypothysis stating the impact of three B2C indicators (attraction, build-up and continuance) in the websites interfaces on the revisiting of audience (in the form of links from other websites and the number of website clients (traffic)). few websites of the population have been successful in using of these features so that the means of most of the examined websites in using many of the related components were lower than average and have been relatively weak.

As wheat is a strategic product and provide food security for people،paper is also a strategic material and provide cultural security for the society. The purpose of this study is choosing optimal strategy for the exploitation of recycled paper in printing industry through internal and external factors affecting the quality of recycled paper. In this study, six factors based on their effects on proper exploitation of recycled paper examined and the results of statistical analysis showed that segregated from the source with the highest impact is the first priority and improving methods for removing ink is the next priority. Using questionnaire and interviews with the managers of the printing city of Tabriz strengths, weaknesses, opportunities and threats extracted using recycled papers in the printing industry and then using the SWOT matrix utilization strategies proposed. To select the optimal strategy by putting measure factors AHP technique was used. The results showed that the strategy of development and strengthening of scientific and technical knowledge through commissioning scientific discipline of recycled paper on higher education is the best strategy.

The aim of this research was studying and determining the rate of color purity and its components in children and adolescents’ books cover, and recognition these factors in optimizing of designing and publishing of book’s covers of children in Iran. This applied research is a survey that uses of Delphi technique. The studied population was “covers of books” that were published by IIDCYA in age group of "c" in duration of 2008 to 2011. According to information in website of this institute, numbers of books which have been published in this period were 301 titles that 38 of them have included in studying group. We selected 27 volumes of those as sample. After that, the most important factors in evaluating of color of books covers were determined and was developed a questionnaire for each book cover. These questionnaires were offered to 10 graphic expertise, book cover designers and illustrators (10 persons and totally 270 questionnaires). After analysis of collected data, results showed that in this period of time (years of 2008 to 2011), the color of books covers that published for children were acceptable. Finally, it has presented some advices and proposes for designers of children's books covers, according of expertise's of this field. These proposed advices could be considered as patterns and strategies for other book designers and people who will work in this field.