فصلنامه جامعه، فرهنگ، رسانه
پیاپی 15 (تابستان 1394)

This survey is an application of “Theory of Manesh”, in which its potential as a creditable and useful theoretical approach towards cultural studies is evaluated. This theory is a way to analyze the dynamics of cultural elements, by expanding the methodology of Complex Systems Theory. In this research more than 800 Persian jokes which were popular in Tehran during the years 1996-2001 were archived, categorized and their content and structure analyzed. The tripartite structure of a cultural element (Manesh) as is predicted in Theory of Manesh have been discriminated as semantic corpus (story + punchline), order (laughing) and anchor (decreasing social stress).

This paper examines proper names created in GhahveTalkh serial. This article is a part of a broader research on linguistic aspects of the play of ghahve Talkregarding to linguistic innovations in creating humor. 35 proper names have been created angd used in this serial. They have been studied based on their emotional, structural and historical meanings. This study showed that emotional meaning of proper names has made a contrast referring to the name owners’ characteristics of the names. The innovation was realized in creating names by adding titles like “-saltane” and “-molk” to the roots with negative emotional meaning, informal words with low social status or to English words. There are three nodal points that have been realized in this serial. They are “history”, “opposability of west and east” and “time”. It seems that linguistic innovation is along side of the nodal points to create humor.

Media are full of gender stereotypes and TV also one of the media that represents and reproduction this stereotypes. Gender stereotypes are sometimes thought of as a solid foundation and rigid for the group attributable to it’s inherent characteristics. Stereotypes are reproducted through social institutions such as family, peer group, educational system and the media. Explore and extract them from Iranian culture is important issue in its place. KOLAH GHERMEZI as one of children’s television generes has an important role in stereotyping. This study intends to use the content analysis method for fifteen part of two seasons. The findings show that representing of KOLLAH GHERMEZI similar in other genres such as social TV series and commercials and effects certain features of disability, lower social status and dominance of patriarchal discourse for women and develop gender division. This representation plays a crucial role in the education of children and their socialization.

In the present study, based on the process of formation of human as a subject in the social structure and his entrance into the state of subjectivity, attempt is made to answer the question of whether the analysis of the paintings by girls with social pathologies can help describe the process of their subjectivity.To answer this question, the process of formation of the subjects was studied through an analysis of the semiotics of their paintings, and their biographies were examined as well. In fact, in the present article, semiology was utilized to analyze their works of art, and then qualitative case study method was employed to study the girls with social pathologies. Girls with social pathologies engaged in creative action in art, because of experiencing double deprivations in life, on the one hand, and their attempt to escape from their constructed identity through creative work, on the other hand, are suitable cases for research on subjectivity. A semiological analysis of the paintings of those selected for this study showed that they constructed themselves as subject at three levels. The first level is the “subject in itself”. At this level the “I” of the subjects is clarified to them through a deep understanding of life experiences, which here among the subjects of the present study are composed of the social pathologies experienced by them. At the second level, construction is carried out through encountering the others. The interaction of subject in these situation gains special importance. Considering the concept of the big other, in this situation the subject considers his life and being to be dependent on the big other, in a way that he even experiences his desire and pleasure in perfecting the desire and pleasure of the other. At the third level, construction is carried out through the positioning of the subject against “surrounding objects”. Semiotic examples of the surrounding objects have been clearly presented in the semiologcical analyses of the paintings.

Theories which are sets of related concepts to explain a part of natural or social world, can be considered both tools and output of science. In twentieth century, sociologists recognized clearly multidimensionality of social realities and began synthesizing (classic) theories. This is an open project. This paper is a short step toward a synthesis of exchange and network theories. In the first part, we pay attention to what theory is. In the second part, exchange theory and network theory are reviewed briefly. In the third step, a version of exchange theory called theory of indebtedness will be presented. Finally, employing the key concepts of network analysis, we try to extend theory of indebtedness and develop network theory of indebtedness.

This article is seeking to criticize fatalism in the film The Sound of Rain. After reviewing the literature, semiotics method for analyzing critical data is selected. The semiotics method of this article has three descriptive level (social code), representation (technical codes) and ideological (and ideological codes) is. Return process and the interaction between the three levels resulted in following results. Although the film has tried to use the Melodrama Narration is trying to say that social crime will be solved in near future inevitably and proportionality of crime and their punishments in this world will comply, but the dialogue with adopt an ideology of fatalism would marginalize Modern Discourses of Police and law enforcement to combat crime and social damages.This ideologycannotrepresent appropriately the role of modern institutions to deal with crime and negative Implication to the institutions with which could greatly undermine the role of this institution. In fact, in this film seems to some quasi-religious is an alternative of the spirit of modernity that it was suppose to figure out the fate of mankind with their hands.