جستجوی مقالات مرتبط با کلیدواژه « شبکه های اجتماعی » در نشریات گروه « تربیت بدنی »

 In this regard, the present study was conducted with the purpose of identifying the most important key factors and drivers affecting the development of digital marketing of sport products with a futures research approach. A total of 128 related components were collected using mixed-method and semi-structured interviews with 28 experts in the field of digital marketing who were selected by snowball sampling. With the formation of the panel of experts, 26 components were provided as effective components of statistics and input of the Delphi technique of this study.After performing three Delphi rounds, 15 factors of medium importance and higher uncertainty were identified as key factors. Using Mick Mac software, the effect and effectiveness map between the factors and the intensity of their relationships were explained.And was referred to the panel of research experts And the future impetus for the development of digital marketing of sport products was identified.Based on the findings, Five key factors as two-way variables of risk and purpose; Four key factors as influential variables; Four variables as influential variables; Finally, two key factors were identified as ineffective and independent variables.It is suggested that sports trustees at senior management levels in line with the results of this study, Prepare a suitable platform and culture for the development of digital marketing of sport products and present the attractiveness and diversity of job creation in the sports industry to its audience.

The purpose of this study was to design an interpretive structural model of social network challenges in order to develop online retail of sports goods and equipment. Current study In terms of purpose Applied And in terms of how data is collected it was a type of field research. Considering the main purpose, the research method was qualitative method (foundation data theory). The statistical population in this study includes experts in the field of sports management and marketing. Using targeted sampling method and theoretical saturation technique, key informants (including 13 experts in the field of sports management and marketing) to identify the model framework of social network challenges to develop online retail And sports equipment were selected and interviewed semi-structured (with focus groups) and the components and challenges of social networks were identified, then interpretive structural modeling was used as one of the consensus methods. The results showed that the factors of trust building, pricing, site and culture have high dependency and low influence. Management factors, Internet and sponsorship have high influence and low dependency. The Challenges of Social Networking for the Development of Online Retailing of Sporting Goods and Equipment Provide a deeper understanding and broader perspective for marketing researchers and pave the way for a greater presence of online retailers of sporting goods and equipment.

The purpose of present research was to study of motivational factors affecting on use of social networking by physical education students. The research method is descriptive correlational type and population of present study consisted of all physical education students in the Golestan province, which 384 students were selected as sample size by cluster sampling method. For collecting research data, Barker et al (2013) using of social networks questionnaire, and Gonzalez Sanmamed et al (2017) motivational factors in using social networks questionnaire were used. Validity of the questionnaires was verified by 8 masters of sport management and internal consistency of questionnaires by using Cronbach's alpha was determined respectively 0.84 and 0.81. Descriptive and inferential statistics methods were used for data analysis. In this regard, SPSS and PLS software were used. The results of study showed that time spent, recreation and entertainment, social interaction and educational usages were four motivational factors affecting the use of social networks by physical education students. The effect of two motivational factors of knowledge sharing and learning on the use of social networks by physical education students was not significant. According to the increasing number of social networks and their usage among students, proper planning for using these networks to achieve educational goals at universities is recommended.

Nowadays, fundamental changes have been observed in the tools and strategies used by certain sports individuals to communicate with customers through social media. The aim of this research was to present a paradigmatic model of social networks in creating sports businesses and providing a paradigmatic model. This research was fundamental in terms of purpose and exploratory in terms of data collection using grounded theory method. The data collection tool was semi-structured in-depth interviews. The statistical population included experts, professors, managers, business owners, entrepreneurs and consultants in the sports industry and purposeful sampling method with snowballing technique was used. The collected data were analyzed using open, axial and selective coding and the final pattern was extracted. The final model consisted of the sum of the necessary conditions (2 categories), contextual condition (3 categories), strategies (4 categories), interfering variables (2 categories), consequences (2 categories) and the axial coding (2 categories) of the impact of social networks on creating sports businesses. In order to assess the reliability and quality control of the present study, Cohen's Kappa method was used. The calculated Kappa coefficient was 0.776, which was at an acceptable level of agreement. In order to establish and launch businesses in the country's sports, providing appropriate infrastructure and conditions for social networks can be one of the effective ways to stimulate business situation in the country's sports.

The purpose study was to investigate the effect of manipulating task constraints in Small-sided game (SSG) on team interactions and the technical performance of players in a competitive football game. In a quasi-experimental strategy with repeated measures, 24 amateur players of football aged 11-17 were divided into two groups of 12 people. In training sessions, the first group played with equal number of players and the second group played with the unequal number of players on a field dimensions (20×30) The SSG training period consisted of 4 intervention sessions per week for three weeks (12 sessions in total). There was also a competitive game at the end of each week in which the performance of the players in the competitive games 7 Vs 7 was analyzed. The results of team network analysis showed that the group with unequal player training in games had a higher average team Density than the group with equal player training. The lowest value of Eigenvector centrality belonged to the training group with unequal numbers, and in the total link index, they had the highest number of passes in all games. The results showed that there was a significant difference between post-test and pre-test successful pass (p =0.001), dribble (p = 0.010), and goal shooting (p = 0.05). These results show that SSG games play an important role in promoting team interactions and technical performance of football players and that a variety of task constraints can be used to transfer collective and technical skills to football.

The purpose of the present study is to review the effect of using social media on the social identity and job performance of employees in the sport organization of Tehran municipality. This is a descriptive-correlational study which was conducted as field research by questionnaires. According to the obtained information, there are 1360 employees in the sport organization of Tehran municipality in 2021. Based on the Morgan Table, 302 members were chosen as the research sample. For data collection, Jahānbāni’s questionnaire (2018), Richard Jenkins’ social identity survey (2008), and job performance questionnaire designed by Kumpz et al. were used. Descriptive statistics was used to classify raw scores, design frequency distribution tables and measure dispersion indexes such as average, standard deviation, and frequency. The results showed that using social media is effective on the social identity and job performance of employees in the sport organization of Tehran municipality. Thus, it is recommended to create a special database and register the employees’ requests with the purpose of understanding their needs and expectations in social networking. Besides, it is suggested to have dialogue with the employees through practical programs in social media in order to improve their performance.

The purpose of this study was to investigate the affecting factors on purchasing behavior of consumers of sports products through social media.

The research method included two parts of quantitative and qualitative approachs. In the quantitative part, the required data were collected through semi-structured interviews from 48 sport teachers and experts. In the qualtative part, by designing a researcher made questionnaire and after confirming its validity and reliability, the physical education students (349 people) who share sports products in social media were asked to complete. The data were analyzed using Delphi method, SPSS version 16 and AMOS softwares.

The results showed that social networks affect technical and socio-cultural variables. Also, different aspects of behavioral aspects affect technical and cultural variables also social networks.

According to the findings, social media have significant effects on various aspects of consumer behavior and play key roles in marketing and brand loyalty, and it is suggested that managers of organizations use this way as an important part of their marketing.

The aim of this study was to investigate the social responsibility of sports organizations in Iran during the outbreak of coronavirus through social networks. The research method was exploratory research (qualitative and quantitative), which is why purposeful sampling was used and 24 organizations were selected among sports organizations. The tool used in this study was the study of documents of sports organizations in the field of social responsibility. The data analysis findings was reviewed using content analysis method in both qualitative and quantitative dimensions. The results of the quantitative section show that sports organizations have used the website space more in times of crisis and to inform the public. The results in the qualitative dimension also indicate that sports organizations have focused more on observing health protocols and charitable assistance in order to play the role of social responsibility. Therefore, the results of the research in general show that sports organizations in Iran at the time of the outbreak of coronavirus were not unaware of the issue of social responsibility, but promoted the dominance of social networks and its optimal use.

The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached the stage of theoretical saturation. Data were collected through in-depth and semi-structured interviews. The validity of the study was confirmed based on the criteria of "acceptability", "transferability" and "verifiability". Also, 85% reliability was reported. According to the obtained results, it can be said that in order to provide an implementation mechanism, 1) innovation strategy, 2) customer relationship strategy, 3) infrastructure strategy, 4) development strategy, 5) service strategy, 6) Expert manpower strategy, 7) Promotion strategy, 8) Pricing strategy and 9) Product strategy to be considered. Marketing strategies have an impact on the performance of sports businesses, meaning that sports businesses on social networks can reach a good position in a competitive environment when they have a good marketing strategy. Therefore, it is necessary for sports business managers in social networks to pay special attention to marketing strategies in order to develop their performance.

this study aimed to investigate the effect of social media marketing on consumer behavior of sport products . the present study was conducted within the framework of qualitative approach and data were gathered through semi - structured interviews . the statistical population of the study consisted of 14 people ( according to the need for research and based on purposive sampling among the teachers in ahvaz ) and included sports management professors ( n = 8 ), phD students of sport management (n = 4) and marketing department ( n = 2). purposive sampling and data were collected through deep and open interviews . the reliability of the questionnaire was confirmed by cronbach 's alpha coefficient.after conducting interviews and gathering information , the collected data were analyzed in different sections and after performing the three stages of open , axial and selective coding , the final model was obtained by researchers of this paper . in the causal section , the social factors influencing the influence , individual factors and advertising techniques were identified as the effective factors . the context factor of cyberspace and the effect on consumers ' behavior was determined . the intervention conditions were determined as the study of customer satisfaction , time control and post - sale services , payment conditions and security of the network . strategies include product quality , trust , attitude control , and factors affecting repurchase . finally , the outcome of this research is to control purchasing behavior and improve the production of the organization which the final model of the research is based on it .

The aim of this study was to investigate the social factors related to the priority of youth value systems, studied: 15-29 years old youth in Ardabil in 1399. In this study, what is considered is the need to give importance to the value priorities of young people. This research was conducted by survey method and in order to improve the validity of the questionnaire measures of face validity and reliability by using Cronbach's alpha coefficient which was higher than 0.70 for all variables. The statistical population of the study includes all young people aged 15-29 in Ardabil, the number of whom was 193826 (95822 boys and 98004 girls) according to the registration statistics of Ardabil, of which 598 people were selected by cluster sampling using Cochran's formula. Several stages were selected as the sample. To analyze the data using two methods of descriptive and inferential statistics and using SPSS software after preparing the matrix table, the information was organized in the form of one-dimensional and two-dimensional tables. Findings showed that there is a significant relationship between the independent variables of mass media use, religiosity, social networks, social capital, cultural capital, economic capital and relationship with reference groups with the dependent variable of value priorities. These results have implications for use in the choice of value systems by young people.Keywords: Value priorities, social networks and cultural capital.

The purpose of this study was to design a model for the role of social networks in sports tourism. The method of the present study was descriptive-survey, and it was applied research which was conducted as fieldwork. The statistical population of the research was managers and specialists of sports, tourism, cultural heritage, and sports media. The sampling method was selected from the available options, and 384 questionnaires were analyzed. The research tool was a researcher-made questionnaire whose validity was confirmed by 12 professors of sports management, tourism, and media. Convergent and divergent validity and composite reliability were also tested and confirmed by PLS software. Descriptive statistics methods, including frequency and percentage, and structural equation tests were performed by SPSS software version 25 and PLS version 3 to analyze the data. The results showed that social networks have a positive role in developing the dimensions of sports tourism; The results showed that social networks have a positive role in developing the dimensions of sports tourism; therefore, the use of social networks can play a positive role in the mental image of sports tourists.

The aim of this study was to analyze the gender factor in the effectiveness of advertising using sports on social networks (case study: Instagram) with emphasis on the role of attitude in the effectiveness of advertising and the role of gender in moderating the relationship between independent and dependent variables. The statistical population of the study was users of Instagram sport pages, and users of posterfootball, posterfutball, akhbare_perspolis, chejazab, science.base.fit and faculty.of.sport.sciences were selected as the available sample. This research is a descriptive- correlational kind and statistical analysis was performed based on 260 questionnaires using Smart PLS software. The confirmatory factor analysis method was used to determine the validity of the instrument's structure, also Cronbach's alpha and Composite reliability coefficient were used to confirm the reliability of the questionnaire. The model of this study includes eight independent components (entertainment, informativeness, peer influence, self-brand congruity, invasiveness, privacy concern, quality of life, and structure time) whose relationship with attitudes toward social media advertising was evaluated. The results revealed that among independent factors, invasiveness and self-brand congruity were meaningful commonly between males and females. Also, informativeness among females, and entertainment and peer influence among males were meaningfully related to attitude.

The purpose of this study was to present a model of causal relationships between the amount of physical activity, the use of social networks and the individual's attitude about body image with the moral behaviors of Islamic Azad University students. This research is applied in terms of purpose and descriptive-correlational in terms of method. In the present study, the statistical population was the students of the Islamic Azad University of Tehran, in which 360 people were selected as the research sample and were selected by available sampling method and voluntarily. In order to evaluate the research variables, a researcher-made questionnaire made by Ghaleh-e-Navi et al. (2017) was used. The exploratory and confirmatory factor analysis of the questionnaire was approved in the mentioned research. Ethical (10 questions), use of social networks (10 questions) and attitude towards one's body image (10 questions). used. Confirmatory factor analysis and study of effects and relationships at an error level of 5% were analyzed using 25 SPSS and Smart PLS 3.2.9 software. The results showed that the amount of physical activity has an effect on moral behaviors, use of social networks and a person's attitude towards body image. The use of social networks has a significant effect on moral behaviors and a person's attitude towards body image has a significant effect on moral behaviors. In addition, the amount of physical activity has a significant effect on moral behaviors through the use of social networks,

The purpose of this study is the to Analysis the response of the fans to the professional athletes’ self-presentation in the social media of Instagram. 328 posts shared during 2019 on the official Instagram page of two female professional athletes, Maria Sharapova and Serena Williams, were analyzed and classified. The sample included 328 posts from both players, 120.716.122 likes and 2.246.584 comments. The analysis results of the pages of these two athletes showed that Serena Williams, on her Instagram page, has focused respectively more on social-role-related posts (32%), advertisement posts (25%), sports posts (23%), pictures showing her body (11%), selfies (4%) and nature and environment (2%). In contrary, Maria Sharapova respectively has posts with the contents of social role (28%), sports pictures (28%), nature and environment pictures (15%), advertisement pictures (11%), selfies (8%), pictures showing her body (2%). Also the results have shown that posts with sports content, body-showing, selfie and advertisement, respectively have the most number of likes and posts with the contents of social and nature and the environment, respectively have the most number of comments. The results of the present study highlight the importance of the content type of women athletes' Instagram posts for fans and followers. It also offers new insights and knowledge through a better understanding of the response (likes and comments) of followers to build a strong relationship and interaction, engagement and engagement.

The purpose of this study was to investigate the role of social networks in the development of sports tourism in Tehran. The method of the present study was descriptive survey that was conducted in the field. The statistical population of this study was experts in sports, tourism and sports media. The sampling method of the present study was available and 250 questionnaires were analyzed. The research tool was a researcher-made questionnaire whose validity was confirmed by 12 experts in sports management, tourism and media and its reliability was 0.86. Data were analyzed using Kolmogorov-Smirnov test, one-sample t-test and Friedman rank test using SPSS software version 26. The results showed that social networks, by creating demand for sports services and goods and creating attractiveness for communities, provide the necessary ground for development in the development of sports tourism; Therefore, the use of social networks can play a positive role in the mental image of tourists in Tehran.

The purpose of this study was to develop a framework for economic development model of sport industry using social networks. The research method was a two-stage instrumental exploratory combination.  In the qualitative section, 16 experts in the field of sport management (selected for identifying the economic development model of the sports industry using social networks) were interviewed. The tool used for identifying the factors of the economic development model of the sports industry using social networks, was semi-structured interviews with focus groups (and document studies) to evaluate validity and reliability of the study. In the quantitative part, the research method was descriptive-survey. The study population was all faculty members of the colleges and departments of physical education and sport science in the colleges of the country. According to the latest statistics, there are 38 educational centers with a population of 369, 189 of whom were selected by random sampling based on Cochran formula. The instrument used in the quantitative section was a researcher-made scale based on the qualitative sector-based data theory network. Face validity was assessed by ten sport management professors, and the content validity of the questionnaire was used by Carcass model (CVR=0.86) which content validity was confirmed. Convergent validity, combined reliability and Cronbach's alpha were used. Descriptive statistics and structural equation modeling were used to analyze the data. The results of the qualitative research showed that the strategic factor of the model is multiple value creation of social networks for economic development, and in terms of outcomes, expected and intangible results from organizations, institutions and sponsors were considered. In addition, in the quantitative part, the relevant t-values of each factor have a significant impact, and the whole framework of the economic development model of the sports industry has been endorsed by the use of social networks. The results also showed that the research model has a good fit.

Abstract The present study was conducted to prepare a model for electronic marketing in sport business. To prepare the model, Exploratory and confirm validities and reliability were investigated for questionarie and And the amount of Komo in the Bartlett test was 0.912 and The questionarie was distributed among 252 professors in different universities. The data were analyzed by SPSS and AMOS softwares. The results confirmed fitness for factors and showed that the model is appropriate and also showed that questions belong to variables. The results for reliability showed that α-kronbach is higher than 0.70 that shows reliability. The results showed that cofficients were 0.79, 0.76, 0.57, 0.72, 0.71 and 0.73 for social networks, product design, electronic services, marketing communications, value chain and knowledge share. On the basis our findings, social networks had most share in sport business and electronic services had lowest share in the model. In sum, the results show that social networks had highest the role in electronic marketing in sport business.

The main purpose of this study was to investigate of the effect of physical activity on the ethical behaviors of medical students of the University of Medical Sciences: the role of mediator in the use of social networks and individual attitudes about their physical image. The research was descriptive-correlational, and an applied research that was done field-by-field. The statistical population was all students of Tehran University of Medical Sciences. In order to estimate the sample size, Morgan table was used and the sample size was estimated to be 300. A researcher-made questionnaire was used to collect data. The content validity of the questionnaire was confirmed by the experts (15 professors of sports management). The reliability of the questionnaire was also reported using the Cronbach's alpha coefficient (physical activity: 0.85, moral behaviors: 0.81, social networking: 0.86 and individual attitude about body image: 0.83). The validity of the validation structure of the questionnaire was also accomplished through analysis of the main components with the varimax rotation. Data analysis was performed using software, Spss version 25 and Amos version 23. The results of the findings indicate that the use of social network variables cannot play a mediator role. Also, the results showed that the individual's attitude about his physical image could have a mediating role. It can be concluded from the results that if students have regular exercise activities, their attitude toward their physical image has increased and this will lead to self-esteem and students will show positive moral behaviors.