Determination and Modeling of effective factors on customer's satisfaction in social-sport complexes

Sport clubs to be successful and effective must attract coordination and communion of people. To achieve this, they must focus on customer satisfaction. The purpose of this research is modeling customer satisfaction factors in social-sport complexes of Tehran Gas Organization (TGO). The research used descriptive-survey. The statistical sample was 90 customers of educational services in sport complexes of TGO. Data was collected using a researcher made questionnaire to assess the service quality and satisfaction. Analysis of data was carried out using Pierson correlation and multivariate regression analysis. Results showed significant and direct correlation between the Quality and management of customer satisfaction (p<0.05). Also significant and indirect correlation exist between accessibility, security, design and attraction, health and other variables with customers satisfaction (p<0.05). In multivariate regression analysis, the management (Beta=0.238, P=0.041) and quality (Beta=0.282, P=0.016), are meaningful anticipated variables. Due to these results, the sport recreation managers should notice on meaningful relation of service quality and management with customer satisfaction.