The Role of Internal Marketing in Facilitating Knowledge Management Practices (Studied Case: Eghtesad Novin Bank)

In the knowledge-based era knowledge management (KM) is considered as the primary task of organizations striving to utilize their intellectual capitals effectively. Hence it is vital to understand carefully the appropriate contexts and enablers of knowledge management practices. The human-based nature of KM makes necessary the empowering and enthusiastic participating of employees in such a process. In the other hand, in service organizations such as banks the human element has a vital role in high quality service delivery and implementing quality-improver plans as KM. Hence this research tries to explore the effect of internal marketing on knowledge management practices. It will investigate the way in which the dimensions of internal marketing can facilitate KM practices. The population of the research consists of 1958 person of managers and senior experts of the Eghtesad Novin Bank. A sample of 322 subjects was selected as statistical sampling. According to the research findings, internal marketing and all of its dimensions have a considerable effect on facilitating KM practices. These findings support the necessity of adopting a more humanistic approach for implementing knowledge management more effectively. According to these results some theoretical and practical suggestions are presented.