Designing the business Model for organizational agility (Case Study: SAIPA Company)

Giving a competitive advantage is possible by using a suitable business model. The purpose of this research is to design the business model to organizational agility in the SAIPA Company in Iran. A qualitative approach is used in this research, and the research method was Grounded theory. Data collection was performed by 7 in-depth Semi-structured interviews with the SAIPA's experts who are selected by the purposive sampling method. Data analysis was done in 3 steps of open coding, axial coding and selective coding. Eventually, 53 concepts from open coding, 18 categories from axial coding, and 6 factors from selective coding were identified. The results confirm that the Business model is the core category which is created by according to 2 causal factors of "increasing access to technology, the Globalization of markets and business competition"; 2 contextual factors of "structural and cultural preparation"; and 4 environmental dimensions of "Economical, Political, International and Market factors"; and it is lead to 3 outcomes of "organizational agility, Sustainable competitive advantage and wealth" by 6 strategies of "Product, Market, Dynamic capabilities, Value chain and financial factors". The findings could improve researcher's knowledge about agile business model goals، challenges،influential factors and outcomes.