Studying the relationships between Student's Marketing Ethics with Personal Cultural and Professional Values

The main purpose of this research is to study the relationship between individual culture and student's values of professional ethics of marketing. Research Statistical population consists of all students studying in the fields of economy, trade and financial accounting and management trends in one of the public universities in Tehran. The number of students studying is 320 and 175 people, according to Morgan have been selected randomly. To measure individual cultures Yu et al. (2001) questionnaire with dimensions of collectivism, uncertainty avoidance, masculinity and power distance, marketing ethics, the questionnaire Yu et al. (2001) with dimensions of price and distribution norms, standards and conventions, norms of production and promotion, public commitment and Disclosure of Information norms and standards of honesty and integrity; professional values Syngapakdy studies and Whittle (1993) have been utilized. To evaluate the reliability and validity of the tools used in the study structural equation modeling (smart PLS) have been used. Data were analyzed using several methods such as descriptive statistics, correlation, and regression. Finding of research indicated that Uncertainty Avoidance and professional values are more important relatives to the other dimensions. Therefore, by recognitions of effects on Ethics aspects variables, managerial of high education institute can develop good marketing Ethics by training of students that relevant to business and production, and also any personal that will involvement in charge of business and production.