Identifying and Prioritization of Factors Affecting Development of Purchasing Sport Goods by Internet

This study has identifying and prioritized the factors that influence the development of internet purchasing sports goods. The research method is a survey and its target is applicable. The population of the research faculty and graduate students and Ph.D. in Physical Education (N=3196) In the first semester of the academic year 94-93 public universities across the country; A total of 436 according to Morgan table patients with cluster were selected. Exploratory factor analysis revealed that 49.88% of the total variances of the six factors. Results showed significant impact of all factors on the development of online shopping sporting goods. AHP method was also prioritizing the factors which are, respectively: risk purchasing, purchasing process, product features sports, features customer acquisition and technology - savvy customers. According to the results, we can conclude that generally focus on factors affecting the planning and development of internet purchasing; sports goods could create conditions to customers, sporting goods and more willing to make purchases on the Internet.