Explain the relationship between independent entrepreneurs and market orientation on competitive intelligence managers bodybuilding clubs in Tehran
Author(s):
Abstract:
The aim of this study was to investigate the effect of independent entrepreneurs and marketing competitive intelligence on Tehran's gentlemen's clubs managers. The population of the study, all men's bodybuilding clubs in Tehran that total 75 were selected. Due to the small size of the community, the whole community of the whole procedure was considered as an example. In order to collect data to measure Competitive Intelligence Questionnaire Novak and Francis (2012) to measure the characteristics of independent entrepreneurs questionnaire Krdnayyj and Zali (1388) with 48 items and also for measuring market orientation of the questionnaire of 13 questions Dawlatabadi from the study Nrvr and Slater (1990), was used. Reliability coefficient, respectively, 0/88, 0/90and 0/87respectively. Descriptive statistics were used to analyze the data and software Spss and Smart PLS was used. Findings from the survey show that 95 coefficient of the relationship between entrepreneurs and independent competitive intelligence0/538, the coefficient of the relationship between market orientation and competitive intelligence 0/180is the coefficient of the relationship between independent entrepreneurship and market orientation of 0/666. According to the findings suggest that managers of fitness clubs in order to gain customers, increase profitability, productivity Club, the positive effects of independent entrepreneurship and market orientation to increase their competitive intelligence
Keywords:
Language:
Persian
Published:
نشریه پژوهش های معاصر در مدیریت ورزشی, Volume:6 Issue: 12, 2017
Pages:
17 to 32
magiran.com/p1710367
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