The Criteria for Attracting Faculty Members in Iran: (Mixed Method)

The purpose of the present study is to identify the criteria for attracting faculty members in Iran, focusing on the University of Ardebil.
To achieve the objective of the case study, quantitative data were first collected and then quantitative data were collected and analyzed based on its findings. The statistical population of the research is quantitative, 253 faculty members of the university. For qualitative and purposeful sampling, 10 people were interviewed. In the small part, 114 individuals were selected for sampling by simple random sampling. . The data collection tool is a semi-organized interview in a qualitative section. Using 3D-Negri method and participant feedback for its validation, a questionnaire was developed by the researcher, whose Cronbach's alpha coefficient was 78%. In order to analyze the qualitative data, an inductive content analysis based on open coding was used and in the quantitative part of the structural equation model with Pls software was used.
The findings of this study showed that the criteria considered by the responsible authorities include research criteria such as special attention to the publication of articles in specialized journals, book publishing and translation, sponsor or collaboration in research projects and educational criteria such as teaching experience, membership in the elite foundation, English proficiency and religious standards. The results of quantitative stage results showed that the model has a suitable fit. All criteria for recruiting and recruiting faculty members are considered to be important faculty members.
According to the results of this research, it can be said that by using existing indices, universities can attract talented members.