Identification of dimensions Entrepreneurial Awareness Model Based on the Human Information Processing Approach (case: Entrepreneurs of Tehran and Alborz Provinces)

This article investigates the basis of entrepreneurial alertness using the theoretical approach of cognitive psychology and relates it to existing theories in the field of entrepreneurship. The purpose of the research was to identify the dimensions of entrepreneurial alertness and their relationship to the above construct in a model in order to better understand the concept of entrepreneurial alertness. In this research, by using a mixed method (interwined) first the previous results and findings were analyzed based on the qualitative meta-synthesis method and utilizing an open coding tool and the phenomenon of entrepreneurial alertness was classified into four dimensions of prior knowledge, successful intelligence, mindfulness and market analysis, and 24 components accordance with the seventh steps of the Sandelwski and Barroso methods. The statistical population of the study consisted of 262 entrepreneurs from Tehran and Alborz provinces. Using Cochran's formula, the volume of the sample was calculated as 157 people and the samples were selected by simple random sampling. Data were collected through the researcher made questionnaires which prepared by researchers of this study. Data analysis was performed using the structural equation modeling method through Amos24 software. The results of the research indicated the significant relationship between prior knowledge and market analysis; mindfulness on market analysis; mindfulness and entrepreneurial alertness; market analysis and entrepreneurial alertness; recognizing opportunity and entrepreneurial alertness. The results also show an insignificant relationship between successful intelligence and market analysis.