Analysis of participation motivation in sports for all among the male and female in Yazd City

Exercise is an organized phenomenon that can be evaluated in various aspects. An important aspect of it is its universal and sense of public port, considering the important role of public sport on the health, social and economic aspects of the society; it was aimd to perform the study to analyze the participation motivation of male and female in Yazd City in the universal sports. Methods: The statistical population consisted of 486152 participants between male and female above 15 years age in the Yazd City; obtained by the census data of 2011, the selected sample size was 400 people. This research was based on applied and field survey method. The data were quantitatively collected using questionnaire. After confirming the content validity of the questionnaire by the opinions of ten experts in the field of sport management, the reliability of the questionnaire was obtained using Cronbach's alpha coefficient. In this study, the strategies to motivate the participation of male and female of Yazd City in the universal sport in a qualitative way the data were analyzed using SPSS 16 software. The results showed that the main factors influencing the motivation of participation of male and female in sports in Yazd City was management, cultural and preventive and therapeutic factors, respectively. Therefore, it is necessary to adopt regular planning by sports managers and to use mass media for encouraging people to participate in universal sports, and to develop a culture among people of Yazd City to participate in the daily life sports activity