Codifying the Strategic Plan of Iran Table Tennis Federation Using A’WOT Approach

Regarding to changing and complicated aspects of championship environment, the strategic plans are of important priority in sport organizations and federations. The study is to codify the strategic plan of Iran’s Table Tennis Federation using A’WOT approach. Therefore, this research was applicable that used Mix method with strategic studies procedures. In this research, we write the strategies of federation using strategic council opinions, studying documents and applying common strategic matrixes. The members of strategic council were 27 representatives from key stakeholders of federation, such as board members, media, athletes, employees and so on. For scanning the internal environment, resources and duties were studied and for external environment, PESTLE scan and Five Porter elements have been used and then using IFE and EFE matrixes, the defensive strategic situation have been recognized. After that by TOWS matrix, members codified 4 SO, 1 ST, 3Wo and 4 WT strategies and finally using AHP, the Key Performances Areas (KPAs) have been prioritized and also the strategies of each area. First strategy was reinforcement the international relationship by foreign coaches, leagues and clubs and second was to make research-based all processes and activities of the federation.