Identifying and Investigating the Marketing and Revenue Generating Methods of the Sport Boards of Markazi Province

The study is to identify and investigate the marketing and revenue generating methods of the sport boards of Markazi province. Therefore, in a descriptive-applied survey, the statistical population of the study included all the presedents and vice presedents of the Sports boards in the Markazi province and managers and experts of the sport and youth general administration (N=118). The sample was considered as a census, due to the limited number and probability of not returning some of the questionnaires. Finally, 84 completed questionnaires were evaluated. Measurement tool in this research was a researcher-made questionnaire due to lack of standard questionnaire. The content validity of the measurement tool was confirmed by 12 university professors and experts and also the reliability of the questionnaire was reported using Cronbach's alpha coefficient of 0.88. For data analysis, Friedman test, T single sample, Chi-square and exploratory factor analysis were used by SPSS software. The results showed that marketing and capital marketing methods in the sports departments of the Markazi province included six methods including stakeholder method, event-based method, environment-based method, virtual-based method, product-based method, method-based approach Business has been. In terms of categorization of marketing methods and attracting funds and ranking them, stakeholders-based solutions with the average rating of 4/27 had the most importance and business-based solutions with a mean score of 2/53 had the least importance.