The Model Design for Tourism Entrepreneurship Entrepreneurial Ecosystem Growth in the Rural Environment of Iran from the Perspective of Experts

The entrepreneurial ecosystem cannot be imitated and reproduced and the regional and national advantages should be considered in the development of entrepreneurship, and copying of successful ecosystem examples like Silicon Valley cannot be done. Considering the importance of rural entrepreneurship in tourism and the shortcomings of the importance of tourism in rural development and reducing the challenges of villages in less developed areas, we should have systematic view. Present research seeks to analyze the factors affecting tourism entrepreneurship ecosystem using the modified Eisenberg model in rural areas of Iran. This study is an applied, descriptive, and survey-based research. The statistical population consisted of 285 tourism entrepreneurship policy makers, tourism entrepreneurs, and rural tourism business owners. The data collection tool was a close-ended questionnaire. Its validity and reliability were confirmed by a panel of experts and pilot test. Based on the findings of this study, the dimensions of the conceptual model were appropriate from the perspective of elits. Analysis of the results revealed that there are a set of factors could affect the tourism entrepreneurship ecosystem in rural communities of Iran. These factors are including supportive, socio-cultural, policy-governance, market-oriented, economic-financial, networking and communication, human capital, natural capacities, and infrastructure capacity factors, respectively.