A framework for Gig Human Resource Management in Platform Businesses

Due to growth and development of platform businesses and the growing importance of human resources in recent years, it is necessary to study how to manage the so-called "Gig workers" in this new form of business. The purpose of this paper is to provide a framework for Gig human resource management through creating value for stakeholders in platform businesses. Using multiple case study research method, five Iranian platforms were studied. The main data collection tool was semi-structured interviews with managers and Gig workers of platform businesses, which were selected by theoretical sampling. Thematic analysis method was used for data analysis. As a result of data analysis, 13 environmental factors, 7 main functions of HRM and the ways they perform and 8 ways of value creation through HRM functions, were identified and categorized. The findings provide a framework for HRM in platforms by identifying contingency forces and factors affecting HRM, main functions of HRM and the way they create value for stakeholders.