Relationship between Lifestyle Model, Media Literacy and Social Identity in Sports Organizations

The research is to study the effect of lifestyle and media literacy on social identity in sports organizations. 384 employees of the General Departments of Sports and Youth of the whole country participated in the research voluntarily using cluster sampling method and answered the social identity questionnaire of Saffarinia (2011) with 20 statements, the media literacy questionnaire by Filsafi (2014) included 22 questions as well as Lifestyle Questionnaire (QSL) Lali et al. (2012) including 70 questions. The validity of the questionnaires was reported more than 0/70 using face validity and opinions of 10 experts and the reliability coefficient using Cronbach's alpha method was optimal. In the analyzed part, Kolmogorov-Smirnov test was used to check the normality of the distribution of findings and path analysis method and structural equation model were used for data analysis.  The results showed that there was a sufficient fit between the research model (RMSEA = 0/09) and also the fit indices of GFI, CFI and NFI were 0/85, 0/89 and 0/88, respectively. In addition, there was a significant and direct relationship lifestyle and social identity (t = 2/74 and R = 21), significant and direct relationship between media literacy and social identity (t = 5/22 and R = 44) and significant and direct relationship between lifestyle and media literacy (t = 5/22 and R = 44).