Negotiation strategy approach and reflection of communication for designing and formulating macro-organizational strategies (Case study: parent company specializing in thermal power generation)

Considering the complexity of developing a strategy for the Thermal Power Plant Holding, this paper focuses on structuring the strategy development for this company. Problem Structuring methods, facilitate the process of deep identification of the problems in an integrated context. A process that takes different steps to identify the problem and its complexities, and ultimately, the result is the formulation of the organization's main strategies based on real conditions. The result of such an effort is to formulate a strategy that is adapted to real implementation situations and can predict confrontations in advance. In this research, a new methodology called JOURNEY Making has been adapted. The data gathered from 20 experts, consultants, and senior experts of Thermal Power Plant Holding with interviews and questionnaires. Finally, 10 steps of JOURNEY Making were implemented and 4 major scenarios were designed.