Presentation of Knowledge Commercialization Model for organizing knowledge produced by graduates of universities

Universities and higher education institutions are one of the suitable platforms and opportunity for developing the process of entrepreneurship and knowledge commercialization in the country. In this regard, one of the most important factors of commercialization in universities of the country are postgraduate students can commercialize their acquired knowledge over the years of study and experience at the university. The viewpoints and attitudes of graduates toward the issue of commercialization of knowledge are of high importance and having a view in line with commercialization can facilitate commercialization. Therefore, the present study intended to present a model of commercialization of knowledge in order to organize the knowledge produced by graduates at the University of Guilan.

The research was conducted with a mixed approach (qualitative and quantitative). The research method was applied in terms of purpose and survey in terms of descriptive nature. The statistical population of the study consists of 575 heads, vice chancellors for research and technology, education, outstanding faculty and experts in higher education. Using the Two-stage cluster sampling method and using the Cochran's formula, 230 people were selected. The data collection tool was a 100-item questionnaire whose validity was confirmed through interviews with 30 higher education experts. The reliability of the questionnaire was obtained using Cronbach's α method equal to 0.98. In order to analyze the data in the qualitative part, the coding method (derived from the data theory theory) was used. To analyze quantitative data, Clemogrov Smirnov statistical tests were used to determine the normality of the data, confirmatory factor analysis was used to determine the validity of tools and structural equation models for pattern testing, and so on.

The results showed that (intellectual capital, promotion of academic productivity, policy making and organizational capabilities, institutionalization of commercialization, infrastructure, networking (networking), knowledge creation, competitive ability, knowledge commercialization capability) have been identified as factors affecting the commercialization of knowledge. In doing so , universities need to be prepared in the field of commercialization as a scientific, educational and research reference in order to align with global change. This model is a response to the real needs of universities and justifying the components and parts of the model can ensure the creation of the necessary awareness and vision for policy makers and inspire the efforts related to the commercialization of knowledge.Keywords: Model, Knowledge Commercialization, Higher Education