Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market

The present study examines and analyzes the key sensitivities effective factors in repeated patronage of Counterfeit products at the organizational level and seeks to provide a model that can improve the various conditions and factors affecting the process of repeated patronage of Counterfeit audio and video products. The method of the present research is applied-development type and in terms of implementation method is quantitative type. The data collection tool is a questionnaire. For this purpose, in order to collect data, after reviewing the literature and research background, the statistical sample of research consists of 386 corporate buyers and producers of counterfeit audio and video products in the country and abroad. Partial least squares (PLS) were applied to analyze the data. Analysis of data factors based on the and repeated patronage of counterfeit products at the organizational level. The findings of the research indicate the effective role of two groups of factors related to the buyer (including purchasing organization; Environmental factors; Buyer reaction and Factors related to distributor credit including variables of managerial ability, marketing and sales ability, distributor financial strength, market coverage and product line on the repeated patronage of purchasing Counterfeit products at the organizational level.