Analysis of Factors Affecting Competitiveness on Tourism Growth and Development in Rural Destination Areas (Case Study: Dohzar Country in Tonekabon Township)

Rural tourism is one of the types of tourism that plays an important role in the development of the rural areas. One of the important issues in rural tourism is the competitiveness of tourism destinations, which has been given much attention to in order to increase the potential of the destinations. Therefore, the purpose of this article is to evaluate the effective factors in the competitiveness of tourism in Dohzar country and provide appropriate solutions for it. The research method is descriptive-analytical and a questionnaire was used to collect data. The statistical population of the study is the residents of Dohezar country who were randomly selected using the Cochran method as a statistical sample by simple sampling of 384 people. SPSS _ PLS software was used to analyze statistical and inferential data. The results show that the coefficient of effectiveness of components such as supporting the growth and development of tourism (3.154), hospitality and tourism reception (3.050), competitive analysis (4.566), development (5.774), location (3,626), and visitor management (4,055) have a greater impact on the growth and development of tourism in Dohezar country and among the variables of competitiveness, only Core resources & Attractors have an impact on the growth and development of tourism. And other variables such as Supporting factors, Destination management, Destination policy, Planning and Development, Amplifying determinants, even with the moderating role of supporting local communities, do not affect the growth and development of tourism.