Identification of Media Components for Optimal Information to Citizens with The Focus on Water Crisis

The necessity of water for survival is not hidden to anyone, but there is still no clear and systematic way to think about the value of water. The connection between poverty and lack of water is quite clear, so that poverty is prevalent mainly in water-scarce areas and can lead to conflicts; Social and economic development is completely tied to water, and the fact is that Iran is clearly facing a water crisis.This article seeks to harness the capacity of the media in general and new forms of water-related journalism in particular to promote citizens' water literacy. Accordingly, the present study was conducted in an interpretive paradigm based on qualitative methodology and using the data theory method of the Strauss and Corbin Systematic Approach Foundation, through theoretical sampling with experts in the fields of water, media, social sciences and communications, 31 in-depth interviews. The main phenomenon of this research was considered to be the promotion of water literacy. By analyzing the data, causal conditions (31 concepts), Underlying factors (cultural conditions, political and social conditions, media diversity, geographical conditions, economic conditions), intervening factors (role of professional journalists, independence of journalists, politicization of the press, ambiguous future of Iranian journalism) and strategies (media interaction, industry interaction, educational institutions, academia and media, press pathology, social capital promotion, audience sociology, confidence building, gatekeeper democracy, technological convergence and journalism, contiguous content, establishment of newspaper association Water writers, agile media interaction, and the creation of water journalism in schools, educational institutions, and universities) obtained in three coding steps.