Investigating the Impact of Social Capital on the Economic Consumption Pattern (Case Study: Citizens of Qom)

The purpose of this study was to investigate the effect of social capital on the economic consumption pattern of Qom citizens. This research has been done by survey and using the structural equation model method of partial least squares. The research tool was a questionnaire and had 45 items and 9 dimensions. The statistical population of the study was all citizens of Qom and to determine the statistical sample, 384 people were selected as a sample based on Cochran's formula. The collected data were analyzed with SMARTPLS software version 3. Based on the obtained results, considering the impact between the variables of social participation, membership in civic institutions, trust, broad social relations, membership in networks, commitment to social values and social norms on the level of consumer goods and its composition can be concluded. Planning for education and increasing social capital affects the type and manner of selection of consumer goods, and by recognizing and achieving this effect, more success is achieved in the desired consumption pattern, and finally with this achievement, this issue on a large scale. More can be generalized and double researched.