Identifying Entrepreneurial Opportunities of Passenger Self-Services in the Airline of the Islamic Republic of Iran, "HOMA"

The purpose of this research is to investigate the passenger self-service in the Airline of the Islamic Republic of Iran, known as Homa, and to recognize the entrepreneurial opportunities in this regard. A mixed method research (quality-quantity) and Morrison Environmental Analysis method were used. The statistical population in quality section consisted of directors of Homa, and in the quantity section consisted of passengers of Homa. In the quality section, twenty experts were given deep interviews and in the quality section, the sampling was performed using Kokaran formula accompanied by 203 questionnaires given to the passengers. Data analysis in the quality section was performed through an open coding method and in the quantity section thorugh the SPSS software. The findings of the research revealed that the passenger check-in operation via kiosk could be considered an important entrepreneurial opportunity and sending flight information in cell phone domain could be introduced as the entrepreneurial opportunity in line with developing business of the Airline Company.