Educational function of the media has always been emphasized by experts in various fields, and formal and informal institutions have used their capacity. In the meantime, the medium of television as a medium of video and audio is important. The aim of this study is to evaluate the effect of environmental programs of television on the promotion of environmental awareness and attitude of university students.
The research method is practical, and the data collection tool isquasi-experimental with pre-test and post-test as well as control group. The studied population consists of 40 students from Payame Noor University, Markazi Province, who are selected by convenience sampling method and randomly classified into two experimental and control groups. The data collection tool includes a questionnaire, the content validity of which is quantitatively and qualitatively confirmed and the reliability is approved by Cronbach''s alpha method. The data are analyzed by descriptive and inferential statistics.
Findings: According to the results of the statistical analysis, significant differences between pre-test and post-test were observed in both variables. Comparison of the mean pre-test and post-test demonstrated that the mean of the post-test was higher in both variables. The post-hoc test also showed that the mean of TV experimental group was higher than the mean of control group in both variables.
According to the findings, TV programs have a significantly positive effect on the environmental awareness and attitude of the students, especially their environmental awareness, which showed a higher extent of effect