مجله مدیریت کسب و کار
پیاپی 50 (تابستان 1400)

The main purpose of this study was to Model for Promoting Public Trust in Iran's Banking System (Case Study: Saderat Bank of Iran). Identified. Research

The present study is a mixed (qualitative) method from the perspective of fundamental and exploratory purpose. A qualitative method for identifying components of public trust and a method for collecting Delphi information. Data analysis was also performed using structural equation modeling method and Amos software.

Based on the identified components from literature review and interviews with experts in the fuzzy Delphi method, a questionnaire was prepared and distributed among the statistical sample including 384 customers of Saderat Bank of Iran in Tehran in a cluster manner. By collecting the distributed questionnaires, the data were analyzed to test the hypotheses. Showed Iranian exports and model presentation in this section.

The results showed that the path coefficients in relation to the identified dimensions in the organizational dimension with 0.69 had the most and in the strategic capability dimension with 0.59 had the least impact on promoting public confidence in the banking industry.

In addition to their medical mission, pharmaceutical companies must perform their duties well in the field of ethical marketing. The purpose of this study was to investigate the impact of ethical marketing on brand credibility with regard to the mediating role of service Service Recovery Strategy. The sample consisted of 235 people who were selected by stratified random sampling based on the Hooman method. Data were collected through standard ethical marketing questionnaires, brand restoration strategies, and brand validity. Cronbach's Approval Data analysis was performed in SPSS and Amos software environments. Model adequacy results for the path analysis method with RMSEA 0.068 after model fit indicated that the model fit for this study. Results showed that based on the figures for elongation and skewness, the data have normal distribution. Morality has a positive and significant impact on brand reputation, and the service Service Recovery Strategy mediates this relationship. Ethical marketing also had a significant and positive impact on the resuscitation strategy. And the strategy of revitalizing services had a positive and significant impact on brand reputation

In this study, a descriptive-survey method was used to collect some data and information and a questionnaire was used to assess the personality type of individuals. Research data were statistically analyzed by Spearman test (inferential analysis) and Yuman-Whitney two-factor test in SPSS software. Research hypotheses indicate that the type of personality type of income deciles has a significant effect on their purchasing power and there is also a positive and significant relationship between income and purchasing power of income deciles. According to the analysis of data and statistical tests, during the years 1395 to 1399, among the 4 hypotheses of the relationship between consumer personality types and their purchase, the fourth hypothesis is confirmed and also a significant relationship between the income of income deciles and their purchase It was confirmed despite the increase in inflation in 1997 and 1998.It was found that there is a significant relationship between the amount of purchase and the type of judgmental-perceptual personality type in consumers of health and cosmetics.

The main purpose of this research is to conceptualize and operationalize "altruistic marketing" in the business environment and business performance. The method of this research is mixed. The statistical population of the research is in the qualitative section "Professors working in the seminaries of East Azerbaijan province" and in the quantitative section "Students of the seminaries of East Azerbaijan province". In order to analyze the data in the qualitative part, the hidden content analysis has been used and in a small part, the Prasse software has been used. Statistical results showed that the effect of altruistic marketing on the business environment is positive and significant. Similarly, the impact of altruistic marketing on business performance was positive and significant .The impact of the business environment on business performance was also positive and significant . Statistical results also showed that the interaction between neo-friendly marketing and the leader's ethical activities on business performance was positive and significant The findings show that the indirect effect of neo-friendly marketing on business performance is significant by moderating the leader's ethical activities This evidence suggests that the indirect effect of altruistic marketing on business performance through the business environment is moderated by the leader's ethical activities.

Due to the accumulated volume of customer purchasing information and the complexity of competition in the present era, the importance of creating a platform for analyzing up-to-date and accurate customer data, with the aim of creating effective relationships with current and loyal customers, more than ever for organizations as It has become a competitive advantage. The purpose of this study was to investigate the behavioral patterns of customers buying Hygienic Products in order to classify them based on the WRFM using data mining methods. 65534 samples were collected from the company databases in the period of 1396-1397 among the customers of Tehran province by the available purposeful sampling method, also with the help of SPSS, the amount of WRFM determined according to the opinion of industry experts and then this field had been to other fields in the research and using Clementine software, customers clustering has been done according to 70% of the data; also, in order to evaluate the quality of clustering, the criteria of Gini Score, error percentage, and normalized mutual information were used. The results indicate the high efficiency of the K-Means clustering method with the number of four clusters with purity percentage (0.761) for customer segmentation.

Social media was introduced to the virtual world to facilitate communication between people and share conten. With the advancement of technology, the attention of retail marketing managers was drawn to them in order to grow and improve social business. The present qualitative research has been conducted with the aim of designing a brand equity model based on social media marketing and using the grounded theory with interview tools from 23 academic experts, managers and experts in the field of marketing and social media with purposeful sampling. Data analysis was performed with MaxQDA software in three stages: open, axial and selective. Based on the results, the model includes influential factors (structural, managerial, store-related and social media-related). Social media marketing includes (advertising, communication and electronic word of mouth ). It encompasses the prevailing context (interactive, competitive and globalizing space). Stakeholders include (religious, technological, and economic factors) that influence social media marketing strategies. Marketing, economic, and human resources actions in the form of strategies shape the marketing implications of brand equity.Marketing managers can take steps to promote brand equity by considering the proposed research model.

The aim of this study was to investigate the level of knowledge management maturity based on the Asian productivity maturity model in Tehran Gas Transmission Company. This research is applied based on the purpose and descriptive survey research in terms of data collection method. Data were collected by distributing the standard questionnaire of Asian productivity maturity model among 114 formal and informal employees of the gas transmission company and using the maturity model of the Asian Productivity Organization, in two levels of descriptive and inferential statistics using software. SPSS and Excel were statistically analyzed. The research findings show that the gas transmission company is at the level of reaction in terms of organizational maturity. The results of the analysis showed that the seven components of the Asian productivity model are not in a favorable situation and Iran Gas Transmission Company in these seven components is lower than the knowledge management framework of the Asian Productivity Organization.

Development of international entrepreneurship in knowledge-based businesses with more valuation and Export of products and Knowledge- based services, Reduce the effect of possible sanctions, it has become a strategic thing in realizing a resistance economy.This study was conducted with the general aim of presenting a model for the development of international entrepreneurship in Iranian knowledge-based businesses. This research is descriptive (non-experimental) and correlational (analysis of covariance matrix to test the research model) with the aim of showing the relationship between variables through structural equation modeling. The statistical population included knowledge-based companies operating internationally (100 companies) that 25 companies were selected using available sampling and in each company 5 questionnaires were completed by company members. The model was designed based on a literature review. The validity and reliability of the model were confirmed. Seven hypotheses were confirmed. Drift and traction factors influenced international entrepreneurship and international entrepreneurship and background conditions influenced entrepreneurial strategies. Entrepreneurial strategies also led to market development, sustainable economic development, and competitive advantage.

Ethics and ethical behaviors in the workplace are a wave of serious attention in most societies of the world in the early third millennium to moral values among thinkers and experts in various fields of science such as sociology, psychology, anthropology and even experimental and medical sciences. He has done a lot of research. The aim of this study is to investigate the effect of ethics on the relationship between entrepreneurial innovation and internationalization and to expect entrepreneurial growth and its consequences. The research method is descriptive-survey and applied in terms of purpose and samples have been selected from senior managers of manufacturing companies in Golestan province. The research data were evaluated by a collection questionnaire and using structural equation modeling to estimate the parameters of the research model. Findings show that ethics affects the relationship between innovation and entrepreneurial internationalization. In addition, ethics influences the relationship between innovation and entrepreneurial growth expectations.

The development of intelligent technologies requires planning,organizing,controlling and monitoring.The main purpose of this study is to design a structural model of components for the development of intelligent technologies in the telecommunications industry. The present study is a qualitative-quantitative (mixed) research. The population studied in the qualitative part of this research consists of 10 experts in this field in Ilam Province Infrastructure Communications Company.Also, the study population in the quantitative and modeling sections are the same 10 experts. In this research, first, using semi-structured interviews and their analysis,153 codes,9 main categories and 4 general themes were identified as technological, managerial, marketing and cultural infrastructures.In the next step, bydistributing the pairwise comparison questionnaire related to9 main categories and analyzing them, an interpretive structural model of the research was obtained.This model consists of 5 levels,among which, knowledge is at the lower level and is the underlying variable for the development of intelligent technologies.At the next level, it is the training variable that is the next priority.The variables of awareness, belief and attractiveness are important in the next category that paying attention to these factors,in order of importance, can be very useful and effective in the development of intelligent technologies in the telecommunications industry.

 This research tries to providing strategic financial capability components model for successful implementation of operational budgeting at Islamic Azad University departments. Research is developmental in terms of purpose and it was conducted by semi-structured interview methods and reviewing of documents related to the strategic plan of operational budgeting of Islamic Azad University departments in 2016-2019. The sample size was calculated qualitatively based on the seventeen experts of the Islamic Azad University responses. The sample size was 127 individuals selected randomly. The developed model was tested using structural equation modeling and SmartPLS software. Results showed that the Islamic Azad University departments can implement operational budgeting by influence of dimensions and components of strategic financial capability through planning capability, information systems management capability, motivation management capability, change management capability, capability and facilitate applied knowledge and skills management and ability to manage processes. 

Investment of technological projects in the growth stage plays a key role in accelerating the growth, capital attraction or liquidity supply of knowledge-based companies. This study aims to identify the investment factors in technological projects of the growth stage in the banking system to create a mechanism for risk distribution, attract public participation, and support the knowledge-based economy. This research is of development-application type and the method of data collection is survey type. The data are collected through survey using questionnaires filled by venture capital experts and bank system managers. Factors influencing investment in two parts of the organization including the entrepreneurial team, product characteristics and Technology Company and external company including technological business ecosystem and Macroeconomic factors were identified. The partial least squares method with the help of Smart PLS software showed that the investment stages of technological projects Investments have a medium to high impact and the characteristics of the technology company have the greatest impact on the investment of technological projects and the characteristics of the technology company have the greatest impact on the investment of technological projects in the banking system. The proposed financing model based on the factors affecting investment in the banking system.

Among the entrepreneurship domains studies is determinants of the creation of new ventures. There are many micro and macro factors in the literature of the researchers, which are scattered due to a limited or very prescriptive outlook and a lack of systematic approach. The purpose of present study, identify the concepts presented in the new venture creation literature and frame the conceptual on the dimensions of the entrepreneurial ecosystem. in this study, using literature review and qualitative research methodology, environmental factors influence the process of new venture creation that have been introduced in entrepreneurship literature since 1985 to 2017. 97 cases related to the title and content were collected through a few studies available in the prestigious English scientific databases for the use of relevant codes and codes. The final coding of the extraction and axial coding model was carried out. there are 54 concepts, including family factors, Neighbors and educational institutions and environmental-public factors including market and Industries factors, economic factors, spatial factors, cultural factors, social factors, and support factors was categorized.

The purpose of this study is to put forward the optimal model of strategies to enhance public service motivation in an attempt to improve the business environment. In this qualitative study, grounded theory approach has been adopted for the analyzing the data. The data collection instrument was semi-structured interviews with the experts and the staff of the public sectors of East Azerbaijan. the snowball sampling method was utilized and its adequacy was determined by the theoretical sampling approach. Data saturation was reached in the 40th interview (saturation limit). The collected data were analyzed using three stages of open coding (in the form of 178 codes), axial (10 concepts or subcategories) and selective (4 categories or categories). The results suggested that, four strategies, human resource architecture - actions to stabilize and promote job security - factor cycles, performance improvement, monitoring and finally the establishment of compensation and incentive system are appropriate strategies to increase PSM among the employees. The indicators of improving the business environment were explained based on the presented model.

The purpose of this study is to "design the financial services marketing model in the brokerages of stock exchanges Organization".In this regard, while reviewing the concepts of marketing and financial services with an interview with experts in the marketing and financial services industry using qualitative analysis, we design a model of marketing of financial services in brokerages of the Stock Exchange Organization by marketing and brokerage experts by marketing and brokerage experts and identified indices and components.The studied population included all the experts in marketing and brokerage.The sample size of the study was 20 experts in the marketing and corporate financial services selected through the theoretical saturation method. Semi-structured interviews and the Delphi method were used to collect the data in this study.Using MAXQDA software,the results of the qualitative analysis showed that the components of the marketing of the financial services model in the brokerages of the stock exchange and securities organization are 1)Customer attraction and retention, 2)market share,3)the performance of brokers and intermediaries,4)the mix of service marketing,5)establishment of the comprehensive service system,6)investment,7)diversity of companies, 8)environmental factors(marketing and financial services environment).Furthermore,67 indices were confirmed for these components.

The purpose of this study is to investigate the role of effective factors in word-of-mouth advertising advertising in Bank Mellat investment funds. Based on the applied purpose, the present study is a descriptive-correlation type of data collection in terms of data collection and the type of data collected is a questionnaire that has been conducted in the field. The statistical population of Bank Mellat investment fund customers is in Tehran province branches. In this research, the structural equation modeling method using Smart Pls 3 software was used to analyze the data. Due to the infinity of the statistical population and using Cochran's formula, 394 people were selected as the sample. The reliability of the questionnaire was calculated by calculating the Cronbach's alpha coefficient of 0.754. The validity of the research was checked using confirmatory factor analysis. Examination of the hypotheses showed that the variables of satisfaction, trust, social responsibility and simplicity played a role on word of mouth and the variables of word of mouth and satisfaction also had an effect on the intention to repurchase. The variable of ease of use has no effect on word of mouth.

The rapid development and extension of science and technology, has inforced the companies to increase their competitive advantage and moving towards new technologies.Organizations should analyze all aspects of technology entry before transferring the technology, which can be done by using a technology assessment model.Combining dynamic capabilities with technology assessment can improve the results of the assessed technology at the corporation level. The purpose of this research is to investigate the effect of dynamic capabilities dimensions on technology assessment in SME companies in Iranian automotive supply chain. The statistical population of this research is composed of experts and working managers in 450 vehicle part manufacturer in automotive supply chain. Finally, 200 questionnaires were collected regarding the prioritization of the important factors of dynamic capabilities in the automotive supply chain. Researching Model was examined by using LISREL software, the results of the study showed that the ability to rearrange and acquisitions and learning, had the highest impact with the first rank.

Given that according to the theory of corporate governance agency to provide control and balance between the interests of managers and shareholders and thus reduce agency conflict, companies that have a better quality of corporate governance system, should be less with the problem of agency. The statistical population of the research is the companies listed on the Tehran Stock Exchange during the years 1393-1397 that have the necessary conditions and according to the limitations defined in the research of companies with the conditions of 150 companies in the form of 678 views. Turned. Then, an independent variable with dimensions (institutional ownership concentration, ownership rate, high percentage of non-executive directors and type of auditor) in relation to companies' financial turmoil was analyzed through. results indicate that institutional ownership focus, ownership rate And the type of auditor is related to financial turmoil, the financial turmoil of the company decreases. There is no significant relationship between the percentage of non-executive directors in the board and the prevention of financial turmoil. , it is necessary to reduce the percentage of institutional shareholders in the ownership structure of companies because The existing definitions of institutional ownership in Iran are different from the so-called definitions abroad.

Despite the importance and position of family businesses in job creation and increasing income and economic development of communities, there is much evidence of short life and the sale or closure of this type of business after one generation and a small percentage of them to future generations. Are transferred. Therefore, the purpose of this study is to provide a model based on which the sustainability of family businesses in Iran can be explained. The present study is a descriptive-survey research in terms of applied purpose and in terms of nature and has been conducted within the framework of a qualitative approach and using the data research method of the foundation. Data collection tools were in-depth and unstructured interviews and in order to collect information, 12 experts, managers and family business owners were interviewed using snowball sampling method. Finally, after open, axial and selective triple coding, the conceptual model of the research was designed based on a paradigm model. The findings of this study indicate that this model was divided into 9 main categories and 25 variables.

Sensory marketing is one of the modern methods of marketing that attracts target market customers by creating a distinct experience and affecting the perception and behavior of the buyer's decision. So, the purpose of the present research is to examine the role of sensory marketing in the improvement of customer experience and the intention of purchase from Ofogh Kourosh chain store in Sari. For this purpose, the questionnaire of the research was distributed among 384 populations that include all customers of Ofogh Kourosh chain stores in Sari. The method of the research was descriptive and correlational. To answer the hypotheses of the research, LISREL Software and structural equations modeling were used. The results showed that sensory marketing has a positive significant effect on the improvement of customer experience and the intention of purchase from the store. Also, all dimensions of sensory marketing have a positive significant effect on the improvement of customer experience and the intention of purchase from the store. Also, all dimensions of sensory marketing have a positive significant effect on the improvement of customer experience and the intention of purchase from the store.

One of the most important problems of the proposed methods in measuring the portfolio Efficiency frontier patterns is not considering the uncertainty in financial variables such as risk and return. In this regard, the development of various optimization theories and Extract optimal efficiency frontier of a portfolio in financial sciences to understand and identify aspects of uncertainty in the decision environment and possible events in space of uncertainty and ambiguity of capital markets have been invented and developed. Among the theories proposed in terms of uncertainties, the theory of possibility can be considered the most appropriate and accurate theory in interpreting and proving uncertainties in stock portfolio optimization. For this reason in the forthcoming research to further adapt portfolio optimization models And recognizing the efficient space congruous to reality to extract returns and portfolio risk by mathematical inference in an uncertainty space with emphasis on possible theory. In this study of the concept of fuzzy random variable and fuzzy theory and Fuzzy obligation, In order to cover the uncertainty existing in Cognition and determine the efficiency frontier Mean - portfolio variance Used under the theory of possibility.

The purpose of this study was to design and explain the model of organizational transformation of educational office. This research was an applied research using a mixed-method design. In the qualitative approach, the Delphi method is used by referring to 25 academic and educational experts selected by purposeful methods. In this study, 276 participants were selected by a stratified sampling method with appropriate allocation. The validity of the model was confirmed using face validity, and the reliability of the questionnaire was determined using the Cronbach's alpha coefficient. The results identified 7 dimensions, including a mission, leadership style, human capital, organizational communications, organization structure, information technology, reward system and 17 components for organizational transformation model. Also, the leadership style dimension and the components of transformational leadership and internal reward were determined as the most important ones. In addition to being very rich in the theoretical base, this research will also help to develop the cognition domain. The study suggests that if Managers of government organizations use the dimensions and components of the organizational transformation model, organizational transformation was highly effectiveness to achieve organizational performance and innovation.

The main subject of this research is the experimental study of the use of currency shock on the stock market anomalies of Tehran Stock Exchange companies. For this purpose, a sample of 70 companies listed on the Tehran Stock Exchange during the period 2012 to 2019 was examined quarterly. For stock market anomalies, ten separate variables (momentum, abnormal stock returns, gross profitability, specific risk, liquidity, net operating assets, asset growth, return on assets, investment in assets and accruals) have been used as representatives. Multivariate regression was used to test the hypotheses and the relationship between the variables was addressed by forming an optimal model. The results show that currency shock has a positive and significant relationship with abnormal stock returns, special risk, gross profitability, stock liquidity, asset growth, accruals and return on assets of the company. The findings also did not show a relationship between currency shock and momentum, net operating assets and investment in assets.

Today, entrepreneurship is one of the most important factors in economic and social development and the main purpose of research is to design a model of factors affecting entrepreneurial intention with a hybrid approach.

The research method is mixed. In the qualitative part, we have used seven meta-combinations of Sandlowski and Barroso, and in the quantitative part, we have used the t-test. The statistical population in the qualitative part is 50 Persian and 50 English articles and in the quantitative part, there are 37 students of entrepreneurship for the experimental group and 37 students of non-entrepreneurship for the control group in master's and doctoral degree.

In the qualitative part, 7 components including attitudes toward behavior, mental norms, innovation, learning motivation, self-employment, entrepreneurial self-efficacy were obtained and in the quantitative part all hypotheses were confirmed.

Entrepreneurship education instructors should pay attention to students' psychological factors and use new technologies and teaching methods.

Efficiency and effectiveness of each organization depends on the management and efficient use of human resources. The alignment and linking of the strategies and contributions of the managers of different spheres of human resources with the top management of the organization, has the development of human resources that Needs the implementation of planning for human resources development, the main problem in this study is the impact of factors that cause the gap between formulation and flow of strategies.The purpose of this study was to investigate the effect of factors affecting the current hr strategy. The statistical population consists of 990 experts, senior experts, supervisors, and managers of Tehran Municipality and certain governmental entities, and finally 277 questionnaires are reviewed. The hypothesis of the study is tested through smart.PLS software program. The results of the findings indicate that the amount of GOF index equals 0.579 which is a proof for the high quality of the model. All variables identified in the model were significant and the relationships between the variables in the model were significant and the variables considered in each part were significant.

Whereas the first goal of supply chain is creating satisfaction for the needs of customers in the supply process as well as generating profit for the supply chain themselves; And also, we know the supply chain is an important and vital part of a company’s survival and can operate the same in similar companies. So, companies share the same units in the supply chain and as a result, as have mentioned, they reduce their costs and increase customer satisfaction. Supply chain quality management indicators are involved in various factors, including operational performance and innovation, and various studies have been conducted to prove the way and their impact. Each of these components can be affected by other factors and be strengthened or weakened, the way it has not been studied so far. In this article, an attempt has been made to impact of supply chain quality management operations and innovation mediated by environmental performance. Finally, the question of how environmental performance is effective on operational performance and innovation is answered.

One of the most serious and practical discussions in most planning and management systems is choosing the right option. Economic, communication, industrial, social systems and Information processing methods, on the one hand, and subtle decision-making conditions, high ambiguities, and environmental complexities, on the other hand, have increased the need for this process, given the intense competition in the automotive industry. Therefore, leveling the factors affecting the quality of car parts for each car manufacturer is a big challenge considering the different goals and criteria that exist for that company. The aim of this research is to level the factors affecting the quality of mechanical parts of the car (engine) with a multi-criteria decision-making approach (MCDM ) using DEMATEL technique for the parts manufacturing company. In this study, using reference books and experts' opinions, the factors affecting the quality of automotive mechanical parts are identified and then using the Delphi method, the screened factors and the most important factors are then selected by DEMATEL method. These factors have been reviewed and finally leveled.

The main purpose of this study is to determine the effect of innovation capability and organization marketing capacity on export marketing performance in the dried fruit industry. This research is descriptive-survey (cross-sectional) in terms of method and in terms of purpose is applied research and in terms of type is in the field of applied research. The statistical population of this study is all managers and practitioners of dried fruit industries active in Tehran. A sample of 340 people were selected and studied by the available non-probabilistic sampling method. The validity of the questionnaire was confirmed by KMO test and the reliability of the questionnaire was confirmed by Cronbach's alpha coefficient. Also, all stages of testing and analysis of hypotheses were performed using SPSS V: 23.0 and AMOS V: 18. The results of the analysis showed that the innovation capability has a positive and significant effect on the types of innovation in the dried fruit industry. Also, the types of innovation have a significant effect on the performance of innovation. On the other hand, the results indicate that the performance of innovation and marketing capacity and its dimensions have a positive and significant effect on the performance of export marketing.

The purpose of this study is the role of organizational ambidexterity in knowledge commercialization in order to provide a model. The research method was applied in terms of purpose and exploratory (qualitative-quantitative) in terms of data type. The research community in the qualitative section analyzed knowledge commercialization documents using inductive content Was analyzed. After extraction the components from the existing literature, the questionnaire was given to 28 of and specialists experts and university of Experts working in growth centers in Mazandaran province province, Targeted to achieve theoretical saturation which were selected by sampling method. Data were collected through a semi-structural and holding questionnaire from two Delphi panel periods. Then it was and analyzed by Delphi technique. The statistical population in a part quantitative included all faculty members of the Islamic Azad University of Mazandaran province with 1531 people. Using stratified random sampling method and based on Cochran's formula, 308 people were selected as a statistical sample. The tool for collecting the questionnaire was researcher-made. Based on the findings, dimensions, components and indicators of knowledge commercialization based on organizational ambiguity in the form of 4 dimensions And 10 components and 83 indicators were identified.

Employee commitment in the workplace is one of the most challenging concepts researched in the fields of management, organizational behavior and human resource management. Recent theories and research have introduced the concept of commitment to the 21st century employee generation. Organizational commitment in government organizations, in terms of the unique characteristics of these organizations, is one of the strategic factors in their performance and service. The purpose of this article is to analyze the position of commitment of public sector employees in improving their performance. The statistical population of this study consists of 1853 employees and managers of headquarters units and branches of Iran Insurance Company located in Tehran province. To examine and analyze the hypotheses, due to the quantitative nature of the research, a survey strategy with a questionnaire and stratified random sampling was used and the final questionnaires of organizational performance and commitment were distributed among managers and experts in the study areas. Research findings show that types of employee commitment in the form of organizational commitment, value, job, etc. can affect performance to a different extent.