Modeling of nanotechnology projects commercialization: a mixed method study

The study tried to identify the dimensions of the market- industry construct and assess their effect on the success of commercialization. Due to the lack of relevant theoretical underpinning and the lack of necessary tools to measure these dimensions, the study has employed a mixed (qualitative-quantitative) method approach. In the qualitative part, the thematic analysis method is used to identify market-industry dimensions and in the quantitative part, partial least squares method is used to assess the impact of them on commercialization success. In qualitative section, interview with 14 incumbents who deeply engaged in the two successful commercialization projects were considered as research sample and in quantitative section the survey on 51 nanotechnology projects has done. The research found three market dimensions including market structure, market size and market readiness. The model to high extent explained commercialization success. The results showed that market readiness and market size have the greatest impact on commercialization success, and market structure did not have a significant impact on it. Exploring the thematic network of market and simultaneously assessing the effect of market dimensions on commercialization is one of the most important values of the study especially in developing context. The main limitation of the study is the low number and diversity of the sample in quantitative part.