mohammad gharib shah

Today, artificial intelligence, using its capabilities such as the ability to process text, images, etc., has many uses in education, health, career development, personal affairs, and even law, and one of its applications can be given to analysis. Raw materials for conducting research, content production, discovering and identifying diseases, marketing, etc. Therefore, with the speed which artificial intelligence is developing and its traces can be found everywhere in our lives and work, in the not so distant future it will cover an important part of our lives. Therefore, it is important to know the paths and challenges facing the future of artificial intelligence rights. In this regard, this research discusses the field of related artificial intelligence rights. It also considers what kinds of regulatory issues national and international AI projects can add to the current digital rights discourse. Based on the literature of artificial intelligence rights, this research points out other problems related to the mentality of artificial intelligence rights and the real personality of artificial intelligence, which have not yet been recognized in digital law.

This study aims to examine the role of media, particularly new media, in reinforcing values through hero cultivation, focusing on the analysis of opportunities and challenges.

A qualitative research approach was employed, consisting of 14 interviews with experts in the field, including scholars and university professors, as well as leading media practitioners in new media (virtual space, interactive social networks).

According to expert opinions, the current approach to content management in new media is centered on media practices that serve hero cultivation. By strategically planning, guiding, and shaping the content of multimedia heroic productions based on artificial intelligence, it is possible to introduce culturally and value-driven heroes with high appeal through uplifting content aimed at youth. This approach seeks to move beyond the stereotypical portrayal of sadness and lack of appeal in new media for role modeling.