s. devi
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OTT (over-the-top) platforms that stream media directly to viewers via the Internet, bypassing cable, broadcast, and satellite television platforms, are one of the fastest-growing platforms in India. This study investigates the variables influencing continuance intention to subscribe to video-on-demand streaming media services. Utilizing the expectation confirmation model (ECM) and adding habit and content availability, the moderating effects of those variables are examined. SmartPLS was used for Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the results of the measurement and structural models. The findings show that perceived usefulness and expectation had a significant impact on satisfaction and that the effect of satisfaction was significant on continuance intention to subscribe. Research establishes that habit and content availability moderate the association between satisfaction and continuance intention. The study provides valuable insights for service providers, marketers, and practitioners to strengthen continuance intentions.Keywords: Continuance Intention, Expectation, Perceived Enjoyment, Perceived Usefulness, Satisfaction
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The present investigation deals with study of thermoelastic damping and frequency shift of Kirchhoff plate resonators by using generalized thermoelasticity theory of dual-phase-lag model. The basic equations of motion and heat conduction equation are written with the help of Kirchhoff-Love plate theory and dual phase lag model. The analytical expressions for thermoelastic damping and frequency shift of modified couple stress dual-phase-lag thermoelastic plate have been obtained. A computer algorithm has been constructed to obtain the numerical results. Influences of modified couple stress dual-phase-lag thermoelastic plate, dual- phase-lag thermoelastic plate and Lord-Shulman (L-S, 1967) thermoelastic plate with few vibration modes on the thermoelastic damping and frequency shift are examined. The thermoelastic damping and frequency shift with varying values of length and thickness are shown graphically for clamped-clamped and simply-supported boundary conditions. It is observed from the results that the damping factor and frequency shift have noticed larger value in the presence of couple stress for varying values of length but opposite effect are shown for varying values of thickness in case of both vibration modes and boundary conditions.
Keywords: Modified couple stress theory, Kirchhoff-Love plate theory, Dual-phase-lag model, Thermoelastic damping, Frequency shift -
In this paper, the vibrations of thin plate in modified couple stress thermoelastic medium by using Kirchhoff- Love plate theory has been investigated. The governing equations of motion and heat conduction equation for Lord Shulman (L-S) [1] theory are written with the help of Kirchhoff- Love plate theory. The thermoelastic damping of micro-beam resonators is analyzed by using the normal mode analysis. The solutions for the free vibrations of plates under clamped-simply supported (CS) and clamped-free (CF) conditions are obtained. The analytical expressions for thermoelastic damping of vibration and frequency shift are obtained for couple stress generalized thermoelastic and coupled thermoelastic plates. A computer algorithm has been constructed to obtain the numerical results. The thermoelastic damping and frequency shift with varying values of length and thickness are shown graphically in the absence and presence of couple stress for (i) clamped-simply supported, (ii) clamped-free boundary conditions. Some particular cases are also presented.Keywords: Modified couple stress theory, Thermoelasticity, Thermoelastic damping, Frequency shift
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