hierarchical analysis method

Reducing farmers' income risks, using natural resources and reducing migration, growth and employment in villages, creating a new market for selling and increasing profits from agricultural products, expanding the regional economy are some of the advantages of rural tourism development. This research seeks to determine an innovative strategy based on which it is possible to prioritize investment options for the development of rural tourism with specific financial resources. For this purpose, based on the hierarchical analysis method, the effective criteria for attracting tourists in the tourism target villages of Tabas region (Azmeighan, Khoro, Helvan and Esfak) were prioritized and then, using the obtained coefficients, the investment model was developed in the form of the mathematical programming of integer zero and one method was compiled and implemented. The results show that the criterion of natural attractions is the first and most effective factor in attracting tourists. Environmental-geographical factors, advertising and information and infrastructure and facilities are in the second to fourth priorities of the most effective criteria in attracting tourists. The results of the zero and one planning model indicate that strengthening the rural tourism infrastructure and recreational infrastructure for the villages of Azmeighan and Esfak is the priority of investment because these items have been selected in all the examined scenarios with different amounts of financial resources. Increasing accommodation centers, creating eco-tourism centers and traditional restaurants in the target villages, holding competitions and festivals such as rice, date, and orange festivals or holding special tours on Yalda night, Nowruz, hydrotherapy, geology, rural studies, village tours, and holding a desert climbing conference is one of the ways to strengthen rural tourism in this region.