implementation capability

The key role of managers of export companies is to determine strategic goals and ways to achieve these goals. Based on the study of the theoretical foundations of the planning and implementation research, the level of internationality, market dynamics and the intensity of competition were considered as factors that can be related to the realization of the strategic goals of the export investor, and based on that, the conceptual model and research hypotheses were formulated. The research is applied in terms of descriptive-correlational methods. The statistical population of the research is active export companies, which were active in export for 10 years continuously. Based on the purposeful sampling method 80 companies were selected as samples. The data collection tool was a researcher-made questionnaire whose validity was calculated based on the content validity test and its reliability was calculated based on the Cochran model. Pearson analysis, t-test and regression were used to test the hypotheses. Based on the results of the Pearson test, the significance level obtained in the investigated hypotheses is less than 0.05, which indicates a significant relationship between the variables in the investigated hypotheses. The results of the T test show that, in all hypotheses, the calculated t is significantly greater than t(α).so, there is a positive and significant correlation between the investigated variables in each hypothesis, Linear regression analysis was used to check how much of the export investor's competitive strategy is predicted based on the included factors. The coefficient of determination shows that 39.9% of the observed dispersion in the dependent variables is justified by the independent variables.

According to recent researches, management innovation, which includes the activities or new structures affecting the managerial nature, is an important source of competitive advantage in organizations. This study focuses on management innovation in organizational basis and two main capabilities including diagnostic capability and implementation capability are studied as the key capabilities in implementing this innovation. As it is obvious, remarkable role of managers in organizations has the serious effect on management innovation. After studying recent and ongoing related researches and disputing with many elites over this subject, a conceptual model was designed and a questionnaire with 63 questions including dimensions of two main capabilities to implement management innovation was prepared in order to administrative and academic elites pass judgment on the importance of each diagnostic and implementation capabilities and their related dimensions. Furthermore, comparing the results with Harder Model (2011) it became obvious that despite Harder’s theory which declares that diagnostic capability was important for top managers and administrative ones had key role in implementation capability, in our examined society, academic elites focused on diagnostic capability and managers in organizational hierarchy concern for implementation capability and methods for implementing an innovation. In other words, management innovation capabilities relate to the academic level of managers instead of their executive level in organizations.