جستجوی مقالات مرتبط با کلیدواژه « Iran Tourism Industry » در نشریات گروه « مدیریت »

Tourism is primarily a human activity that travels from origin to a destination for entertainment or business; Today, the development of tourism in the tourism industry is of great importance and has overshadowed various social and economic aspects. With the outbreak of the Corona virus in 2019, the world tourism industry has been facing an unprecedented recession for more than two years. The development of virtual tourism is one of the most important tools for success in e-commerce in the Corona era. The purpose of this study is to design a model for the development of virtual tourism in the Iranian tourism industry. The number of samples in this study was 8, which was done using 2 non-probability targeted methods (judgmental) and snowball method. This basis is the explanation of the virtual tourism development model in the Iranian tourism industry. In this regard, using the data theorizing of the foundation, the final model including 11 categories and 31 concepts has been obtained.

Development of the internet plays an important role in expanding the concept of word-of-mouth (WOM). The purpose of this study is to examine the impact of online WOM on destination trust (here, Iran) and intention to travel. This research is a fundamental study in terms of its audiences, it is a descriptive study in terms of its purpose, and it is a quantitative survey in terms of its data collection method. The statistical population is potential European tourists using the internet and social media. After distributing the questionnaires on the selected social media, confirmatory factor analysis and a structural equation model test were performed to test the relationships among the variables. Based on the research findings, (n=246) eWOM is a trust builder tool for Iran as a tourist destination (t=5.46; p<0.01) and trust leads to travel intention (t=5.26; p<0.01). On the other hand, one of the conditions for traveling to Iran by Europeans tourists is to trust it, through eWOM (t=5.66; p<0.01).