The study of the relationship between work ethics and customer-orientation

Message:
Abstract:
Today work ethics and customer-orientation are very important and many scientific discussions are given about them. Though the use of the word "customer-orientation" goes back to some recent decades which has been changed to competitive advantage for companies. But there are few articles which primarily study the relationship between work ethics and customer-orientation. This article first describes the literature of the work ethics customer-orientation and also some examples of the work ethics and they survey their relationship with customer-orientation. The expected population is 160. By using affirmatives factor analysis, the work ethics from the point of view of Miller and also customer-orientation indexes from the point of view of Sahney were confirmed. Then the relationship between the work ethics and customer-orientation with the use of Spearmen coefficient were measured. The results of the research show that in Almas Kavir Tile Company of Rafsangan, the level of work ethics is higher than %50, customer-orientation is higher than %50 and there is a significant relationship between work ethics and custom-orientation.
Language:
Persian
Published:
Management Research in Iran, Volume:16 Issue: 2, 2012
Page:
19
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