Positioning the Statistical Center of Iran as Customers Evaluate It Based on the AHP Model

In recent years the administrative organizations have witnessed increasing changes in the world of management، facing them with a range of principles and ideas suggesting them how to brace success in making their objectives come true. Recognition of the customers'' needs and factors effective on their satisfaction، and adopting proper strategies to meet them; also to know where the organization is standing in the competition arena، are of the most important activities by the organizations. The Statistical Center of Iran، as the organization in charge of the national statistical system، ought to seek the customers'' and users'' satisfaction over the services provided by the SCI and to further cement its significant position. The present research seeks to figure out the position of the SCI in the eyes of its customers. To choose the criteria and prioritize them the Analytical Hierarchy Process model (AHP) was used and to find out the SCI''s position the improved model by Cook & Siford، a multi attribute decision making model (MADM) was applied. For the study، in the first step the indexes effective on positioning the SCI including data accuracy، data accessibility، data trustworthiness، and data objectivity were picked up; and in the second، the significance of each index was estimated in two ways: (1) from the viewpoint of the SCI''s senior experts، (2) in the eyes of data users. In order to determine the positions of a number of organizations in addition to the SCI، the Assignment model by Cook & Siford was used. The expected results of the study are to figure out the current position of the SCI in connection with 4 major and 20 minor indices and determining its general position as compared to those of peer organizations. At the end some suggestions are offered.