The Role of University Reputation and Halo Effect on the Commercialization of Research Results

The purpose of this research is to study the role of university reputation and halo effect on the commercialization of university research results. In addition to direct impact on access to financial and human resources, university reputation indirectly has impact (halo effect) on the institutional position of university. For example, the halo effect of credibility in the field of education and research can lead to the success of efforts for commercialization of research results.This article seeks to recognize this relationship that lead to the correct understanding of the phenomenon of the commercialization of academic research achievements. The paper concludes that the commercialization of university research results is not only due to the characteristics of technology and invention, but a function of social context in which the action occurs. In other words, the more prestigious universities are more capable to commercialize the research results, not only because of producing better technology, but also because they enjoy more reputation and prestige.