Identifying the elements of total reward package in knowledge based companies and its role on perceived job attraction: the moderator role of knowledge employee's age

At the beginning of Meta information period, organizations were made by knowledge structure need to absorb knowledge workers more than before and organization efforts have been increased in order to create an attractive environment to keep and maintain capable person. In this guard this paper has been done based on a hybrid approach under a correlational- descriptive study to identify the elements of total reward package and investigate its role on perceived job attraction with moderator effect of knowledge employee's age. The statistical population of this paper is 1095 employees of knowledge based companies in science and Technology Park in Tehran.The instrument of data gathering in the first step was a semi structured interview by Delphi approach to identify the elements of total reward package. In the second step a 28 questions questionnaire has been used for measuring the relationship among variables in structural model. The results showed that the employee's age is a moderator variable in designing the elements of total rewards packages. In other words a mixed financial and nonfinancial element has the most job attraction for young employees. While non-financial elements is the key factor to create motivation for experience employees.