The Investigation of Internet impact onMulticulturalIdentity

Thisstudy investigatesthe impact ofthe Internet onMulticulturalIdentityamongUniversity Students. The main objectiveof thisresearch istheoretical and empiricalstudy ofthe relationship between theInternet andMulticulturalIdentity.In order toachieve this objective, Stuart Hall's theory about Media Communication andMulticulturalIdentityand Manuel Castell's theory about the Internet andNetworkSociety, are studied as Theoretical Framework of Research.The populationstudiedincludes the studentsof Kashan State University and Kashan Medical Sciences Universityin 2013-14 school year (Equivalent to 9540people), that amongthis population, using Cochran's formula, 380people are selected, as theSampleSize. The results of hypotheses tests of this study suggest that there is meaningful and directcorrelations between the variable of Multicultural Identity and the variables of Duration andextent of use ofthe Internet, Proficient inthe use ofinternet, The UseofInternet Scientific Sites,The Use ofInternetArtSites, Shopping Internet Cultural Goods and The Use ofVirtualSocial Networks. Also, the results of theRegression Analysis, shows direct impact of the variables of Social Virtual Networks, The Use ofInternetArtSites and Duration andextent of use ofthe Internet onthe variable of Multicultural Identity.