The effect of color component on readability of urban advertising

In this study, the relationship between the color contrast of urban advertising designs with the readability of the designs at different speeds (highways, arteries, squares) as well as the relation between figurative, real and cartoon designs in readability and audience attraction is investigated. Due to the varying speed of the car, rider audiences have a different opportunity to view urban advertising in the around squares, arteries, and highways. Thus, the relationship between color contrast quality variables in two states (low and high), projection time factor (4,8, 12 seconds), and the effect of figurative, real and cartoon designs on the readability of drawings in the case of computer simulation Evaluation. The results show that high contrast designs have better readability. And the longer it takes from four seconds to twelve seconds to see the designs, the readability of the designs increases. On the other hand, the low viewing time limitations of designs can be offset by increased contrast. Using realistic images is more effective in reading high contrast design. Due to the good readability in low speed passages, there is no need to use high contrast in the design. This research shows that high contrast, used to enhance the readability of highway designs, is unnecessary in historical contexts around squares to reduce visual pollution in urban landscapes.