Designing and Formulating a Strategic Plan for Sports Development of Staffs in University of Bojnord using SWOT-ANP Model

The purpose of this work was to design and formulate a strategic plan for the sports development of the staffs in the University of Bojnord. The statistical population of this research work in the qualitative part included the director, staffs, and experts of the university physical education department and the professors and experts of the university physical education, and in the quantitative part included the staffs of the University of Bojnord. The statistical sample consisted of 15 members of the statistical community in the qualitative section and 50 employees in the quantitative section. The sampling method in the qualitative section was purposeful and based on the expertise, experience, and knowledge of staff sports, and in the quantitative section was simple random. The results obtained showed that the championship sport of the employees had 5 strengths, 7 weaknesses, 5 opportunities, and 6 threats, and a total of 10 strategies, and the public employee sports had 7 strengths, 7 weaknesses, 6 opportunities, and 6 threats, and a total of 11 strategies. The most important strategy in the development of championship sports for the staffs of the University of Bojnord was increase in the budget and credits of the championship sports and use of professional coaches in the sports teams, and in the development of sport for all, the development of sports culture and engaging in sports activities among the employees through innovative and attractive programs. Introduction The employees spend a lot of their time in their workplace, as their working lives considerably affect their personal lives. In the nowadays’ work environment, most employees experience a considerable amount of job stress. The working conditions in the today’s organizations and lifestyle in the present century have many psychological and physical complications for the organization’s human resources. Accordingly, and based on the positive effects of exercise on the psychological and physical aspects, having a plan to develop exercise among the employees can be the first and most important step for starting a sport development in the organizations.

The present work was applied in terms of the descriptive-survey research method in terms of purpose and mixed (quantitative and qualitative) in terms of data collection. The statistical population of the research work in the qualitative part included the director, staffs, and experts of the university physical education department and the professors and experts of the university physical education, and in the quantitative part included the staffs of the University of Bojnord. The statistical sample consisted of 15 members of the statistical community in the qualitative section and 50 employees in the quantitative section. The sampling method in the qualitative section was purposeful and based on the expertise, experience, and knowledge of staff sports, and in the quantitative section was simple random. In order to collect the data, a semi-guided exploratory interview method and a questionnaire were developed to obtain the strengths, weaknesses, opportunities, and threats, and to prioritize the developed strategies and statistical analysis from a framework called the Model Strategy Development Framework, SWOTANP model.

The results obtained showed that the championship sport of the employees had 5 strengths, 7 weaknesses, 5 opportunities, and 6 threats, and a total of 10 strategies. Considering the total score of the developed strategies in this section, it can be said that the offensive strategic position is the dominant strategy in this section. Public employee sports had 7 strengths, 7 weaknesses, 6 opportunities, and 6 threats, and a total of 11 strategies. According to the total score of the developed strategies in this section, it can be said that the defensive strategic position is the dominant strategy in this section. The most important strategy in the development of championship sports for the staffs of the University of Bojnord was increase in the budget and credits of championship sports and use of professional coaches in the sports teams, and in the development of sport for all, the development of sports culture and engaging in sports activities among the employees through innovative and attractive programs. Finally, it is recommended to the managers, officials, and policy-makers at the University of Bojnord to develop championship and public sports among the employees at the university level using the existing opportunities and strengths, eliminating the weaknesses, and decreasing the threats as well as applying the developed strategies in each section.