Studying the Relationship between Urban Advertising and Citizenship Awareness

The concept of citizenship is one of the concepts and words that have a long history in the political and social history of human societies. This research has attempted to introduce a new method of citizenship education. The main purpose of this study is determining the relationship between urban advertising and citizenship rights.

  According to the main question of this study, participants of this study were 85 persons of scientific and executive managers in the field of advertising; Moreover purposeful sampling was used which include 8 university professors, 20 experts of propaganda issues in Business Research Center and Strategic Research Center, 18 publicity managers and 39 publicity experts. Given the limited population of the community, all members of the community were interviewed using census method.

The findings of the study confirm the hypotheses of this study, meaning that urban advertising has increased the awareness of citizenship rights in citizens who live in Tehran.

Urban advertising has increased the awareness of citizenship rights in citizens who live in Tehran.